As soon as the word logo is said, a person immediately thinks of the different business logos they have seen in their life, be it the swoosh in Nike’s logo, or the yellow M with the red background in McDonald’s, or even the two interlocking Cs in Chanel’s logo. Looking at brands’ logos can even be a cool way to pass time; a lot of them have logos that you have no idea what they could mean and then whether or not you want to find out their meaning or not is up to you.
It’s probably both a good thing as well as a bad thing that we enjoy looking at brand logos so much. The fact that we are entertained so much by their logos is no coincidence, because a lot of businesses spend a lot of their money on choosing just the right logo, the one that catches everyone’s attention and the one that can stay on people’s minds, since it has so much importance and value.
This is achieved by usually, businesses deciding to go for custom logo design instead of template logo design. Custom logo design is where the company (let’s call it C) gives it’s input and ideas about it’s dream logo while also listening to the logo design company’s ideas and the two can mix their ideas together and the company will make a few sketches after receiving company C’s information and ideas etcetera and they can choose the sketch they like best which will end up being C’s new (and hopefully permanent) logo. Template logo design however is a logo design that is a template, i.e. it is preset and has been used by other companies, however a few changes can be brought to the design according to the business’s style and taste.
Businesses feel the need for custom logo design because it helps create their brand’s identity. If all brands had similar logos, or atleast logos that weren’t so different, would there be the same fierce competition in the markets between companies who consider each other rivals? Pepsi and Coca-Cola wouldn’t roast each other through advertisements or through social media but instead would they would have considered each other brothers and let me assure you, that wouldn’t have been half as fun as it is watching them taking digs at each other because their logos are different, celebrating their individuality. Along with that they help occupy a distinctive position in the minds of their customers.
It is fact that humans remember images better than they remember words. Therefore, if your customers remember your company’s logo and the product or service of your company in a good way, they will probably be coming back soon.
Moreover, if you have a nice beautiful logo that your customers like, that alone could be your competitive advantage and put you a little ahead in the marketing game. While it’s true your consumers are going to look for quality, they won’t mind it if their products are a little nice looking as well, a goal which can be attained by having a logo that is classy yet also conveys the message of the brand to your audience. A not so classic example of this is perhaps any Apple product. The small logo of a bitten apple is always bound to attract you or atleast grab your attention, even if you aren’t for sure about it being a brand (as if).
Another reason why custom logo designs are so widely used is because they are able to create an image or a creative portrayal of the brand.
While choosing a logo, there are several things a company must keep in mind. They include but are not limited to: the type of logos they choose, i.e. whether they are font based, illustrations, or abstract symbols. Then they have to think about the color of the logo they are gonna design, since colour has a significant impact on the logo and the mind of the customer as well. It would also be helpful to note that different shades are suitable for different products. Moreover, the logo should not be overdone and crowded with details. As far as the logo is concerned, beauty really is in simplicity, no matter what policy you practice in your personal life. If it’s too overdone, it might take your customers too long to figure out the message it’s conveying and might even confuse them. Your logo is the first thing people see on your products. Your logo says a lot about your company even it’s not the truth and despite the whole ‘not judging a book by its cover’ thing a lot of people do actually judge products by their logos and therefore, the company. That’s the reason why I never bought anything from Gucci.
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