While starting up a business, a person can have various questions, such as whether or not if it should be a sole proprietorship or company, where to set it up, and whether or not if it should have a logo.
Your target audience is expecting to see a logo, and they would be disappointed if they don’t see one. I really hate to burst your bubble, but you are not McDonald’s or Apple or KFC so everyone would know what your logo or ‘image/face of the brand’ is, therefore you would have to design and choose a logo that is suitable for your company and put it everywhere, be it your employees’ uniforms, T-shirts, the shoppers and boxes where the product is gonna go, and of course the most important place, the product itself, so your audiences have an idea of what to expect from your company since logos are basically an artful representation of a company.
Now imagine this, people purchase something from your company, and then walk out of your store in your signature, logo blessed shoppers. Now I am not saying that the name of a company should be randomly chosen and not be given much thought to, it should be given all the consideration and creativity one can possibly give; even then if the company has a name that doesn’t totally go with its products’ image, with the right logo it can make the name work and perhaps even make the name that would have looked unsuitable for business, aesthetic with the correct logo. Who knows maybe people actually found the word Nike weird and odd at first but then found it cool because of its logo? And of course, it’s products probably weren’t customer repellent either but that’s a debate for another time.
Apart from that, logos have special powers to grab people’s attention. The prettier the logo, the longer it will hold a person’s attention and will be likely to stay on their mind long after it has left their sight, till they finally cave and decide to find out what their experience might be like as your actual customer instead of just a potential customer. Now your business’s sales have increased, all thanks to your business logo. Moreover, no one, and I repeat, NO ONE celebrates your individuality the way your business logo does. It tells the general public that your business is distinguished and unique, and that you are not to be confused with your competitors and that you are different from all the other businesses in the market if designed the right way. The logo should be communicating everything about the company such as its background, mission, etcetera.
Moreover, a lot of people or customers are unable to remember the names of companies that they have had a good experience with therefore in such situations logos are going to come to rescue both the consumers as well as the sales of the company since it is a scientific fact that humans remember images better than they remember words. Therefore, looking for your specific company’s specific product will become easier with the existence of a logo. If it doesn’t exist simply because you think your product’s quality and the company’s goodwill is enough to spread the awareness that a logo would have spread, you are in for surprise. Because there is a reason companies and businesses and brands use logos. They help gain the trust of their consumers and then keep it.
Take Body Shop for example. With it you know can find a trustworthy skincare product and you won’t be duped, because it is Body Shop. It is someone you trust and have faith in. Once they start trusting you your customers will be seeking you again and again, and for that, they will be needing to see your logo on your products So there. Hope you have learned that businesses need logos and their customers need businesses to have logos and that it is a bad idea to not have a logo. You are not doing yourself and your company a favour by not having a logo designed and having a few hundred or thousand dollars saved. You are instead making yourself your company’s enemy because you are denying your company it’s a well-deserved feature that it should definitely have and your customers are going to resent you for that.
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