If you have been a designer for some time, or if you happen to see how designers work, you might have seen them use circles or rectangles to shape their logo. They use one of the most ancient formulas that make any design look harmonic and pleasing to the eye, the Golden Ratio. They do not use them arbitrarily.
In view of the fact that there has been a discussion on what is good design since the development of graphic design, there are countless blog posts, social media posts and discussions talking about what are the attributes that make good graphics. It is a difficult topic as art and craft are subjective and anyone can see the elegance in various projects.
What is the Golden Ratio?
In biology, chemistry, colour, and even sound waves, it is a mathematical concept that can be identified. It has been used in sculpture, architecture, and music, for thousands of years because of its appealing essence. Scientific experiments have shown that, even though we are ignorant of things comprising this ratio, we view things as lovely, harmonious, and bordering perfection.
It is also known as the golden section, divine proportion, or the Greek letter phi, invented from a set of numbers called the Fibonacci sequence beginning with 0 and 1, and each Fibonacci sequence number comes from the combination of the two preceding numbers in the sequence. The numbers are becoming greater in the series and their ratio is roughly 1.618.
How using it in logo design is beneficial?
Since objects constructed around the Golden Ratio are more attractive, the logos you provide to your consumers may become more appealing. You should buy logo or build it according to the rules of nature, those logos are far more unforgettable than their more cluttered corresponding parts. The human brain loves thoughts, sounds and circumstances that it can predict. The emblem becomes more harmonic if constructed according to it.
Few examples of its use in logo design:
The design of the iconic brand Apple Inc. is above. Here you can see clearly how a complicated shape is simplified into a plain and easily identifiable mark with the use of the golden circle.
Without losing its personality, you can see how the style of the bird has grown to be a highly condensed symbol that is easy to read visually. These icons will stand the test of time and supersede graphic patterns as being at their easiest and truest form.
How to apply this in logo design?
Many compositional elements of the design, including structure, spacing, text, pictures and shapes, can be added to the ratio.
Set the layout dimension:
It is a helpful reference for evaluating structure dimensions. Setting the dimensions to 1:1.618 is a really easy way of implementing this proportion. Take the standard 960-pixel width layout, for instance, and divide it by 1.618. You’ll get 594, which will be the layout’s height. Now breaking this into two shapes gives it a harmonious proportion.
Spacing, whether it is the use of negative or positive space, is an all-important feature of any design and can always make or break the outcome. It may be a very time-consuming affair to decide the spacing of elements; begin with this diagram instead and let the squares lead where each element is put.
Using the Golden Circles would not only establish unity and proportion, but also continuity in the form. It can also be used to create circles, much like it can be harnessed to create squares and rectangles that are in harmonious proportion to each other. The 1:1.618 ratio of the circle in the corresponding square would follow a full circle in the square of the diagram.
This is all you should know about the Golden Ratio and its use in the logo. You can buy logo design in which different facets of the golden ratio are used. This twist may be slight, but that will make your good design look great, especially in the customer’s eyes.