It becomes a keen necessity for organizations to connect with their customers using digital platforms. This need has given birth to the concept of digital marketing which could be defined as the use of digital mediums to connect with the target audience, customers and potential customers. The use of such platforms ensures that marketers have a presence where their customers are.
Let’s dive deep into the subject:
Advantages of Digital Marketing:
- Increased reach: With the use of digital marketing technology, businesses are not limited to a certain geography. The power of digital marketing enables the businesses to connect to a global audience and expand their business activities without the limitations stemming from geographical restrictions.
- Higher Efficiency: Properly executed campaigns help the businesses target their customers with greater accuracy, this ultimately decreases the marketing cost for the organizations thus improving efficiency.
- Digital Conversions: Digital conversion refers to the activity of generating business leads through digital platforms. Digital marketing is at the core of such conversions as it not only helps the businesses reach their customers but also helps the customers reach a business which is providing their desired services.
- Better Measurability: With digital marketing, real-time results could be obtained regarding how effective the campaign has been. This feature of digital marketing is not even imaginable in traditional marketing. The organizations are equipped with the power to make real-time changes to achieve better results through their campaigns.
- Accessibility: With the power of digital marketing, you are available all the time for your customers. Your website and social media pages are available for the customers to access 24/7, this gives them the ability to know about you even when you are not physically there for them.
- Brand Development: Digital marketing can help you in the process of brand development by increasing your awareness and improving your reputation among digital users. A well-reputed brand achieves a competitive edge in the market as the customers are more prone to choose a brand with a better reputation.
Disadvantages of Digital Marketing:
- Highly dependent on technology: Digital marketing is highly reliant on technology. The internet connection may not function adequately or the applications used for digital marketing may not function properly due to bugs or programming errors. In such a condition, the marketing function of the organization become prone to failure.
- Security: Your website, social media and other digital resources are prone to attacks such as malware and hacking. It becomes a huge loss for organizations if such a situation arises.
- Competition: As a business, you are not the only one present on digital platforms to pursue digital marketing, you surely have a great competition when it comes to acquiring the attention of your target audience and making them your loyal customer eventually.
- Huge initial investment: The initial investment required for digital marketing is huge. This includes the cost of hiring employees with relevant skills, training of existing employees, the costs to set up the website and social media as well as a bunch of other costs associated with going digital as a business.
Conclusion: Digital Marketing has huge benefits for the organizations to offer however for most of the organizations this concept is rather new. Many of the organizations are pursuing digital marketing even without knowing that they are doing so whereas many organizations don’t even have an idea of what it is. Organizations need to invest in this technology however to gain the benefits it has to offer. This could begin with investing in the training of employees and then continue with things such as establishing a website and a social media page.
This is a good place to start for them and continue along the journey of digital marketing for their organizations. If you’re also an advertising or digital marketing company you can get a custom logo design for your company, buy logo now by professional designers online.