For the company’s identity, logos are very essential. People first see at your logo rather than seeing anything else and instantly shape a view about the product and services you offer. There has been found two types of logo i.e. dynamic and static logos.
People say that the times of static ones are gone and now there is a sharp growth in the use of responsive design for brand representation, which leads to the development of a dynamic logos, a new element of brand identity.
In this article we are going to define in detail what dynamic and static logos are, to help you design a logo which is best suited for your brand.
The one that has the power to alter its shape, colour, and wording is dynamic. To suit a specific background, such an emblem will reinvent itself. Often, as per the specifications of the company, the designer will use a few elements of the design to make it look distinctive in a new way.
What a graphic artist has to do is to make some small revisions to the style of the symbol which is appropriate to offer a new look to the emblem as per the requirements of the new scenario.
Google changes the form, colours, and fonts of its emblem regularly to use it to express the meaning of a given event. In the elements of the occasion, Google emphasizes the existence of an occasion for the people by shaping the symbol.
Another example of it includes the French tire manufacturer Michelin’s Michelin Man logo. The emblem includes a cartoon character that can be shown in various ways, such as drinking, sleeping, and playing sports. This helps the firm to use the emblem on several occasions to advertise the tyres. You can request for these variations from your designer while you buy a logo.
This one refers to a classic image composed of only one symbol of the brand that never varies. With components, shapes and colours that do not alter, this style of design is constructed from a set motif. A black and white variant or an occasional redesign to increase the appearance of the regular icon is the only difference you are likely to find.
The logos used by football clubs around England provide a clear example of a static emblem.
For one, the Chelsea emblem remains the same to provide their followers with immediate identification.
Which is best for your business?
It can be challenging, as a young organization, to select a design that reflects your corporation. You opt for a dynamic logo or a static one would rely primarily on the company’s needs and priorities.
Although embracing a dynamic emblem has several advantages, it is not necessarily the right choice for all brands. Similarly, while people may say static symbols are dead, this is not real, and for your business, it may be the best course of action.
There are several factors that play a role in choosing the type which will better suit your brand, though.
How developed your business is?
As a new organization, you must form a connection between your business and the emblem of your brand. In this case, to shape a simple, easy and unmistakable connection, a static logo can fit better. For the development of the brand, it needs multiple views for which your corporate’s emblem should be as it is for quite a long time.
Is it able to replicate or not?
There are some brands that work on different platforms or sectors, for they have their logos in different colours and formats. If your business is confined to one place or sector, you need a classic and static emblem.
In the article, we have given a brief idea about dynamic and static symbols. Dynamic ones in this era are more popular because they are adaptable and can be tweaked instantly, they look impressive and add value to the brand. However, as an owner of a business, you should better decide to buy logo which will fulfills all your needs and requirements.