A logo is like a door to your brand. By looking it, customers decide whether they should choose you or not. It is one of the most prominent elements of your brand which is used from business cards to social media sites, billboards, and advertisements. It is an effective way, to convey the core message and values of a company, which creates an association and distinctive image in the market.
However, designing a logo might be easy, but designing an effective emblem that can fit best with the nature of your business is really difficult. A compelling emblem must have several qualities, and simplicity is among the top of these.
Moreover, the uniqueness is the crucial part of the logo that makes it more recognizable, but uniqueness can easily be misinterpreted as complicated. There are many well-known brands that throughout the evolution of their emblem became more and more simple with their designs.
Therefore, Why Logos should be simple? It is the question usually asked by many businesses. Hence, in this article, we will discuss the reasons for making simple logos.
Clarity of Message
You obviously don’t want your customers to spend too much time in puzzling over your emblem. They don’t really put much attention to a complicated design to get the message. However, it is a symbol that shows who you are and what you do. If you fail to convey the message in a concise yet effective manner, then chances are that your design will fail and your target customers wouldn’t even get the idea what your brand is.
Therefore, emblem should be simple, but what is your brand? What is your message? Say it all.
The goal of every business is to buy a logo that is easy to recognize at a glance. A simple one is easy to remember and recall. It makes it easy to bring your brand to the mind of customers within a fraction of a second, and the quicker, the better.
When the logo is simple enough to recognize, then people who are satisfied with your product and services refer others and describe your logo to them. For example, if you suggest MacDonald’s to your friend and you tell him/her the directions you might say “go from there and then in front, you will see big, yellow M, and there it is”. For a new person it becomes really easy to understand and recognize the logo when it is designed in simplest form.
Easy to Convert in all Mediums
In this technological era, you have to be present on different platforms. A logo has to appear from social media to your website, business cards, banners, advertisements, product packagings, t-shirts, and the list goes on.
However, if your design is complex, then you might have a problem to use it in small size or in black and white, as the message becomes invisible or hard to understand. So your emblem should look good whether it’s small or large, or printed in colours or black and white.
For instance, when you see the logos of big and well-known brand, so they are simple yet look equally attractive even in black and white.
Hard to Counterfeit
In today’s worlds, it has become very easy for people to copy the style and the designs of others. And sometimes at first, you don’t even realize that someone has stolen your design. This will definitely harm your brand’s image and people will get confused. When you use complex design, it becomes easy for others to copy it. For example, they can make changes in some of its elements, like in colour, shape and font and sell it as their own.
However, this trick becomes fail in simple logos. The reason is, already there is just one colour used with few fonts and shapes. Therefore, it becomes hard to redesign it.
The simple logo helps to create a long term impact and position in the market as well as in people’s mind. Hopefully, now you must have understood the significance to buy logo with a simple design. As beauty is not associated with effectiveness and simplicity does not associate with distinctiveness. A simple emblem can still be unique.