Making a mark in the minds of the audience is important, as an entrepreneur, you must know that. You can win the interest of your customer and their loyalty, by creating a picture of your business that is familiar, trustworthy and reliable.
There is a common understanding of the same thing as “logo” and “branding”. These two words are often also used as synonyms. However, while they are closely related and must function together coherently, they are somewhat distinct systems.
Before you opt to buy a logo, remember that design, and branding, which together form a perceived picture for a company or product that establishes a partnership with consumers, both of them have different functions.
In this section, we will closely look at the differences between logo design and marking and the concept of both.
The idea of emblem design and branding enlightened:
It is important to first describe the definitions of both to better understand the distinction between design and marking.
The emotional and experiential characteristics that fuel understanding and ideas exchanged and encountered by others about a business combined together is called branding. It is a coherent tone or visual voice that reflects the strategic advantages and the role of the company within the industry.
It is a graphic emblem that is readily identifiable and distinguishes a company, a commercial product or some public or private entity. The emblem is typically a mixture of typography, illustrations, colours and icons. It is a graphic feature that is a portion of a brand’s visual identity.
Difference between logo design and branding:
A brand is the PERSONALITY of the business.
The underlying premise and central principle are that the values and goals of the business as a whole should represent what a company does, what it owns and what it produces.
It is the simplicity of this central philosophy that makes up the company, guides it, shows what it stands for, what it believes in and why it exists. It’s not just a few shades, a few typefaces, a design, and a slogan.
Look at the well-established IT firm, Apple, as an example. As a business, Apple projects a humanistic organizational culture and a clear corporate ethic, one marked by volunteerism, promotion of good causes and community engagement.
A logo is for IDENTIFICATION:
By the use of a circle, banner, emblem or signature, emblem distinguishes a firm or product. A symbol does not explicitly market the firm, nor does it rarely describe a brand. The meaning of it comes from the quality of the object it symbolizes, not the other way around. Emblems are there to mark, not to clarify. What a logo means, in a nutshell, is more important than what it looks like.
Instead of the misleading and forgettable definition of yourselves as “the guy who always wears jeans and has a beard,” you tend to be named by your names. A symbol does not simply explain what the company does in this manner, but rather, identify the company in a way that is identifiable and unforgettable.
What is more important?
The brand is a corporation’s backbone and the logo is the visual gateway to the brand’s trademark. When targeting and supporting a clear image and voice, a symbol identification scheme and a solid branding framework both are critical.
Whether you buy logo online or design it yourself, it should not be confused with branding. Make sure to read the above article thoroughly for better understanding of emblem design and branding or else you would probably still be confused.