A logo is the most consistent element of your brand’s identity as it rarely requires to be changed but a lot of organizations go for rebranding their business by updating or changing their logo. Doing this not as easy as it seems however as this is one of the greatest decisions to be made in the organization. We have written this article for businesses looking to get their logo redesigned or changed by letting them know the process of doing so.
We have written this article for businesses looking to get their logo redesigned or changed by letting them know the process of doing so;
Decide what is it that you want to change about your existing logo:
The first step involves coming up with the reasons as to why you don’t like your existing logo design or why it isn’t working anymore. This while seemingly obvious thing to do is the activity which is ignored by many organizations. Furthermore, you have to decide to what extent do you want your existing logo design changed? In this stage, you have to decide do you want to replace it completely or you just want some elements to be changed.
Get the key decision-makers involved:
It is very necessary that you get the key decision-makers involved in the process which is exactly what you are required to do after you have decided on the changes to be made with your logo design. Doing this will make sure that you obtain their cooperation and confidence that will make things smooth along the way.
Ofcourse, you can make this decision yourself if you are the sole business owner or the key professional in your organization but it is still better that you involve more people as you would be able to get more ideas.
Decide on time and budget:
After you have done the above the next thing you are required to do is to decide on time and budget of your logo design project. In this stage, you have to decide on what time do you need the logo design? And in what is the amount you wish to spend for this purpose?
Select the designer:
After deciding on your time and budget you have to select a designer for redesigning or designing the logo for your business. Make sure the designer you select fulfils the criteria you have decided for your logo design project.
Select the concept:
A professional designer will offer multiple design concepts for you based on the input you give him so in this stage you have to decide the design you like for your logo. Again the rule of thumb here is to involve more people but make sure not to include too many people as this will create confusion and complexities. Just make sure you get the key professionals of your organization involved in deciding the concept of your design.
Receive the files:
In the final stage, you have to receive the files from the designer after you have let him know the concept you have chosen for your logo design. Make sure you receive all the professional files for your logo so you could be able to make adequate use of your logo design.
Want to buy a new logo for your brand or want to upgrade the existing one? Buy Custom Logo can help you with this, drop us a message in the chatbox below to get in touch.
