A sweet shop is usually referred to as a shop that sells sweets, cigarettes as well as magazines and newspaper. However, with the decline in the newspaper and magazine readership as well as the trend of these shops now selling cakes, the meaning of sweet shops have evolved.
A sweet shop today is nothing as it was in the 80s or even 90s. With the change in meaning, however, the logos of these sweet shops are also required to be updated to make these brands relevant to this time and age. This article will help sweet shop businesses with the task of making a logo for their sweet shop brand by letting them know the popular practices involved in the process.
The first and the best option you have is to include in your sweet shop logo are the items you are selling at your sweet shop or the speciality of your shop. Doing this when making your sweet shop logo however you need to remember that you would limit the meaning of your brand which will be a hurdle for you when you decide to expand your sweet shop brand in the future.
What are the colours associated with sweets and candies? For most of you, the answer would probably be the pink and brown colours as the colour most associated with candies is pink and the colour associated with chocolate is brown which is the reason these colours are used the most in sweet shop logo. Our designer absolutely recommends using brown and pink colours in your candy shop logo design.
You should absolutely avoid using rigid fonts in your sweet shop design as these give your logo a bold look which is not the requirement of this type of logo instead you should use the fonts with soft edges while making your candy shop logo.
Finally, you can use a character to represent your sweet shop brand which will create more engagement for your brand among your customers. When doing so however be sure to include a character that is relevant to the persona of your target audience in your sweet shop logo design.
Conclusion: This article discussed the practices involved when designing a custom logo for a sweet shop which will help you create one for your own sweet shop. Drop us a message in the chatbox below if you need a custom-designed logo for your sweet shop.