As the custom logos can be very literal, totally opposite, or showcase any of your brand’s core characteristics.
In recent years, the trend for minimalist logo designs is picking pace and is usually paired with cleverly illustrated symbols along with clean and clear flavors. Such graphics might seem simple can have a long-lasting impact on the audience.
Here is one of the most incredible and unique custom logo stories which show how logos can unfold over time and create a remarkable brand image for you.
The Tale of Duck and Ducklings:
A local brand that started off as a food and drink brand has a simple board with an eye as its logo. The logo wasn’t very detailed which didn’t showcase the essence of the company properly. However, for a considerable amount of time that logo was used. With the change in management, the logo was decided to be altered to a duck teaching its duckling how to swim.
The relation between the company selling food and drinks having ducks as its logo. Later when questioned, it was deduced that the duckling and ducks represented a pure bond of how mothers offer detailed guidance to their depends on the best. Similarly, since the company offers food and drinks to people which is also one of the essentialities of life. Therefore, they tried to portray themselves as the duck while its audience as its duckling.
They showed how pure and connected their bond is and how much love they incorporate into their products which leaves the audience go aww. This detailing and insight in the custom logo helped the customers to connect the brand and trust their work in much more depth which was impossible to achieve without the customize logo.
Importance of Custom Logo:
The logo is one of the most integral parts of making a brand a successful one. We saw in the above story how the brand used its logo to built trust and market its brand with its incredible logo.
The logo will start its work by grabbing the attention. The creativity incorporated in the logo will attract the audience and convey the message of the company and its value without any mode of communication The first impression it creates have numerous loyal customers attracted to the brand. People, when unable to communicate through word use visuals. Therefore, the right visuals can have attracted and connected the target customers to the business.
The other highlighted work of logos is to showcase the identity of the company. The custom logo is prepared with extremely detailing, insight, and creativity which showcases the brand’s identity in the market among all the competitors. The face only can define your position in the market. Further, it fosters brand loyalty as customers crave consistency.