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Brands are turning to the power of technology it is an effect to attract their customers. The leading brands are using the latest technology offering like augmented reality, facial recognition,
Your brand identity is an urgent instrument for setting up what your identity is and how your clients identify with you for that every business needs a logo to identify their brand.
What makes brands different from products and why brands are able to obtain more business than just products. There are a lot of explanations and definitions to it,
Artificial Intelligence refers to the branch of computer science which is concerned with equipping machines with human intelligence, this is done through programmed algorithms which help these machines to simulate human actions and decision making. In simplest words, it could be said that Artificial Intelligence is concerned with equipping the…
Branding is the art of shaping or creating an image of your company through creativity, strategy and a little bit of tact never hurt anyone either. Through branding, the general public, which includes people who are not your customers, find out about you and about who you are and what…
In today’s dynamic world where we happen to be surrounded by brands of shoes, clothing, accessories, technology, education, etcetera, a person might wonder what makes a brand or a company so successful. Moreover, they are more likely to wonder that if they were to open or start a business, would…
Imagine a black Ferrari and a black Rolls Royce. Why is it that when you imagined a Ferrari you thought about speed? Consequently, why did you think about luxury when you imagined Rolls Royce? Was this a coincidence? Of course, not. How and why was it possible then? The answer…
What is brand identity, branding and brand? Brand Identity: Brand Identity is the way a brand, a company or an organization portrays itself to the public. The colors used, the designs on products, the logo and all these make up the brand identity. It is a visual representation of the…
Many people may think that a logo isn’t really worth the effort and investment put into it but that’s not true. A logo is an extremely important factor. It is just like the name of your company. You can’t operate a company without a name, same is the case with…
When it comes to clothing and hairstyles, there are different trends that are followed by people; same goes for logo designs. There are a multitude of trends that are followed by logo designers. But following the trend isn’t exactly a good thing as trends keep changing and your logo is…
Logo is the first impression of your brand to your customers, it serves as a building block in creating a successful brand. Logo is much more than just presenting the brand name in an attractive font. An effective logo design is equally important for large and small business, irrespective of size and nature of the business.
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