We have travelled through a time where there used to be applications for businesses to the point in time where there are businesses based on applications. The use of applications has grown along time due to the increase in the use of smartphones so as the importance of these applications for businesses.
Even small businesses today are looking forward to creating an application for better provision of their services and to better connect with their customers. Furthermore, application-based businesses such as Whatsapp, Uber, and other such services are being launched. This necessitates the requirement of a logo for these businesses.
If you are looking to launch an app-based business or an application for your existing business this article will help you with creating a logo for such by letting you know the elements you can use in such applications.
The first and most used option when deciding upon the logo you need for your application is to use the logo of your existing business. However, there are some issues with this one. First one is that your existing logo might be outdated to be used for your application, the second is that you might not even have a logo for your business already and finally, you might be looking to start an app-based business. In all of these conditions, you require a new logo to be designed. So although this is the best option but not suitable for everyone.
The second option you have when designing a logo for your app is to include the purpose that your application serves. When pursuing this option you have to decide what is that your users can do with the application you are creating for them. One of the examples of this one is Whatsapp logo, it combines messaging as well as a phone symbol which lets their customers know the purpose of using their application. Zoom is yet another application that uses a camcorder symbol to communicate this message.
The third option you have is to include the technology you are using to provide the services to your customers. This also gives your brand a high tech touch. For example, many cloud computing companies use a cloud symbol to communicate the technology they use to serve their customers.
Although not very popular but many applications use a character as their app logo. This trend is now gaining momentum along with time. The popular examples of this are the famous Foodpanda logo and the Snapchat ghost logo. The advantage of using this is that it increases the interactivity of the application for the user.
The final option you have is to use Typography in your logos. This gives your brand a clean and simplistic look which goes a long way. In the popular UIs of smartphones today, the applications are arranged in alphabetical order so using this option in your app logo makes it easier for you to be found thus increasing the ease of use for your application. The popular Netflix logo and Google application logo are examples of this type of logo.
Conclusion: The article discussed the elements you can use when designing your application logo online, you can use a well-blended combination of the elements discussed here to create a great logo for your application. You can easily buy a logo for your brand using our easy to use service and get it delivered within 48 hours of order. If you need more help with designing your application logo or any other type of logo, drop us a message in the chatbox below.