When it comes to footwear that offers comfort, shoes are one of the best options. However, shoes come in different styles and fashion and vary according to their usage situation. They come in different types and styles but when the term shoe is used it is mostly referred to sports shoes, sneakers and shoes for wearing in the office.
Shoes have the power to reflect your personality and uplift it by making you look and feel better. They also vary according to the gender however most of the companies now are promoting unisex shoes. As there exist different types of shoes so exist different types of shoe companies. Some of these companies are manufacturing them whereas some just do the reselling work. These companies need a logo to communicate the type of shoes they are selling or manufacturing as well as other things related to their brand. This article will let you know the elements that are usually included in a shoe company logo that will help you design a logo for your shoe company.
One of the best options you have to include in your shoe company logo is the type of shoes your company is selling or manufacturing. By doing this you will make it easier for your customers to know what is the type of products you are offering and how they can benefit from it. For example, using sports shoes in your logo will let them know you sell these type of shoes and they can achieve fitness through your shoes.
The option you have next is to include the name of the company selling or manufacturing the shoes. By doing this you increase your chances of being recognized and remembered by your target audience thus facilitating the growth of your brand equity.
Rigid fonts are used for casual wear shoes whereas less rigid fonts are used for sports shoes or sneaker shoe company.
The colours used when designing a shoe company logo depend on two major things. One is the gender it serves and the other is the type of shoes it sells. Pink colour could be used for a shoe company serving females whereas the darker colours for the shoe company facilitating men. Furthermore, darker colours are used for casual shoe logos whereas the lighter ones for sports shoes.
The trend of using footprint in shoe company logo is growing as more and more companies now focus more on comfort than on style. It is one of the great options to use it when it comes to designing a logo for a shoe company.
Finally, a character or athlete is used in a shoe company logo. For companies selling office shoes, a character of well-dressed gentleman could be used, for the companies selling sports shoes the character of an athlete could be used. Many companies use animals such as cheetah for communicating that they sell running shoes.
Conclusion: The above article discussed the trends and practices you can follow when designing a logo for your shoe company. Although you might not be able to use all of the options described above the above information will help you a lot in getting an idea of how the logo of your shoe company should look like. If you need more help with getting a logo designed for your shoe company or any other business you have, drop us a message in the chatbox below and our online customer service professional would be there to help you.