Fashion houses have always been a symbol of luxury among the people however with many of the designers starting their own fashion houses the affordability of this luxury has increased for an ordinary individual so as the competition amongst these fashion houses.
There exists a lot of fashion houses today due to the fact that designers are now willing to start their own fashion houses which have ultimately resulted in the increase of competition amongst these businesses as these businesses are now required to stand out from the competitors and for this purpose, they are required to create their own unique brand identity.
A well-designed custom logo can help them achieve this purpose and of getting the one, they need knowledge as well as the inspiration of what to include in their logo design.
One of the most popular trends nowadays is to include the signature of the designer representing the fashion house. This is truer if the name of the fashion house is on the name of the designer himself/herselfwho is designing the clothing for that fashion house. You don’t have to include your original signature however you can include any type of signature just make sure your name is easy to be read in the signature.
The logic behind using colours in the fashion house logo depends on two things the gender it serves and the type of clothing it sells. You can use pink, red or purple colour if it serves females and you can use the blue colour if it serves males. If you serve both genders, you can use the black and golden colours. Furthermore, if you are selling casual wear try to use a combination of white and black colours. Although black colour represents a premium touch which goes a long way this is the reason many popular designers use this colour in their logo.
The symbols you can use in fashion house logo design are hanger and a hut. Although there exists a lot of other symbols you can use but these symbols are the most popular ones. Using these symbols, however, gives your brand a cheap look which is not recommended by our designers. We rather recommend that you avoid this one despite the fact that it is one of the most popular practices involved in designing a fashion house logo.
You can use a character in your logo especially if you are serving a particular gender. You can use the female character if it serves the females and vice versa. By doing this, however, you will limit your target audience and will face problems when expanding your brand.
Finally, you can use the type of clothing you sell in your logo as by doing this you can give your customers the idea of what to expect from you. For example, you can use the t-shirts in your logo if selling this is your core business or hoodies if you sell those.
Conclusion: The above article discussed the trends as well as the standard practices involved in designing a custom logo for fashion house businesses. Want to know more about how you can create your fashion house logo? Get in touch with us through the chatbox below.