Car dealers have great importance in our society today, they not only sell the cars but most of them provide services such as car repair, car service as well as oil change service. They also represent the brands they are selling and function as a facilitator for these auto brands to distribute their products. Furthermore, they also consult their customers on the type of car that is best suited for their need.
There exists a lot of car dealers out there which specialize in selling different type of cars and different car brands so the competition in this market is huge. Logos help these car dealership brands to break through the clutter of competition and create their own brand identity which makes these businesses unique from their competitor.
However, doing so becomes very difficult for these businesses sometimes as they don’t possess any expertise or knowledge of logo designing.
You are selling the cars so it is a common sense that you include the car symbol in your brand but this story is not simple as it seems as most of the car dealerships have been already doing this so you can try something different to stand out from them. Whether you decide to include the car symbol in your car dealership logo or not, you need to remember this so you can make a better decision about it.
If you include a car symbol be sure to include the type of cars you sell. Don’t use a casual use car symbol in your logo for example if you are selling luxury cars or sports car. You need to remember that you are required to deliver the clear and complete meaning of your brand through your logo.
The use of black, red and blue colour is very popular in car dealership logo. Although you can do something different from it, it is recommended by our designers that you use these colours to create an association with this industry especially the red and black colour. However, you can use green colour if your dealership sells electric vehicles.
You have the option to integrate the brand of cars you sell at your dealership. However, make sure that you don’t use their logo rather try to use something that is associated with these brands. For example, you can include the design of their popular car to communicate this with your target audience.
It is recommended that you use rigid fonts in your car dealership logo as these fonts give your logo the bold touch it needs that is the reason these are the most popular type of fonts used when designing car dealership logos.
Conclusion: The above article discussed the dos and don’ts when getting your car dealership logo design. This article will help you a lot in the journey of getting a logo design for your car dealership business. Drop us a message in the chatbox below if you need a custom-designed car dealership logo for your car dealership brand.
