A logo is strong enough to illustrate the distinctive selling features of a brand if designed effectively, which sub-consciously leads to the eventual promotion of the same. It mirrors what the brand represents, and separates you from the competition in the market.
Logos are modern world need, having said that, it is really important to take into consideration the need of today’s modern and electronic world while searching for logo design. These days, most businesses are present on electronic platforms hence logos that perfectly works for e-viewing is the crucial element in today’s time.
A brief history of modern logo:
Normally, the word modern refers to something that is happening in the present time, while in the case of designing, the word “modern” lead back to the era of 1900s to 1970s, which means that the logos that belong to the era before 1900s were not well established.
Conceptually, a modern design is meant that they are now being crafted in a way that effectively conveys the information and philosophy which, in recent times, is essential to put forward than anything else. Use of sans serif typeface, application of grid systems and use of photographs instead of illustrations, use of colours and the practice of simplicity is what we mean by modern logos, practically.
Modernism is a trend, and designers or executives of brands are more inclined towards making their logo up to date to make them stand still in progressive times.
Below are mentioned few modernistic features brands are incorporating in their designs to help you buy logo that goes perfectly with modern world needs.
Use of vibrant colours:
For a few years now, vibrant colours have led the charts of fashion, so it’s no surprise they’ve been sliding into the design of the logo. Keep your mind on the way colour is used when you’re looking for innovative and basic patterns.
Minimalism and modern graphic design have become quite synonymous, perhaps due to the digital era in which web design flexibility is rewarded by quicker page loading times and greater visual effect on smaller screens. Whatever the cause, today, innovative logos promote versatility, which makes it easier to scale them up and down and use them in several contexts efficiently.
Use of negative spaces:
It’s quite a talent to use negative space in creative and clever ways, and it’s one that has been growing in prominence over the past few years in logo designs. Only in 2021 will this pattern expand and become more common.
Use of geometrical shapes:
A dominant theme that is set to continue is the use of abstract and angular forms, perhaps because these shapes use clean bold lines and, indeed, simplicity. However, we will continue to see this revamped with colour palettes that are warm and vivid.
The emphasis on minimalism has had a knock-on influence on typography, with some brands switching away from icons to text to only logos that merge symbols and text. This has made a way for greater font innovation, e.g. replacing letters with relevant artefacts while keeping the name of the business familiar, creating new typographic forms, integrating photography, changing existing font styles, and more.
Logos are an important part of the modern visual world. This article was aimed to bring in your knowledge the importance of modernistic characteristics or elements of the logo in today’s world. Now, when you go out to buy logo design, we hope the modern features mentioned in this article help you find the perfect one for your business.