2020 has been all about the pandemic. However, the year also welcomed some incredible advancement in various fields of life. Given the pandemic, everything moved to the internet – the shopping, the searching, the research and what not. So, online content got the most extensive amount of attention.
But what type of online content came out on top?
Visual content is literally exploding right now. From images, videos, infographics, memes, screenshots, GIFs, quote cards, CTAs, data visualizations, and the list continues. However, we will keep our focus on everyone’s favourite types of the visual content of 2020: GIFs and videos.
Videos and GIFs are just like siblings to one another. They help you express yourself like no textual conversation or emojis could.
GIFs
Confession 101: We indeed live a world of GIF-obsessed digital communicators.
Formally termed as Graphics Interchange Format, a GIF is a set of multiple images compiled or a very short video clip created as short animation without sound. They usually feature TV shows, movies, songs, or any other viral videos.
People also like to make these videos themselves to add the flavor in their words or to convey the message better.
The most interesting part about GIFs is that it was an accidental discovery. They came to life in 1987 but had to wait till now to gain popularity. But, to this date, there is no unanimity in how the word is pronounced. Alas, somethings can never change.
GIFs provide a perfect and often the most amusing medium for exchange. In fact, Giphy reported that the number of monthly users for its content goes up to about 250 million users!
Videos
Videos are an incredible and oldest mentioned medium for music, advertisement, presentations and what not. With the arrival of COVID-19, offices, schools, and other platforms have shifted to video creation as a medium for communication or delivering work.
Apart from that, videos have always been a favorite for the marketing industry. It was shown in a study that adding a video on a landing page enhanced the conversions by 86%.
The popularity and amount of video content online has shown exponential growth. About 85% of the businesses now rely on video as a marketing tool. With people locked in homes, mobile video consumption is predicted to rise by almost 19% in 2020.
Conclusion
As the stats show, this year is indeed the year of incredible online content. From communication to creating brands , from organisations trying to buy logo designs ,to completing office tasks to attaining education, everything has become excessively reliant on visual content. Apart from GIFs and Videos, the visual content world holds a variety beyond your imagination. Utilizing the visual content successfully can help you advertise the product in the best manner, increase conversion rates, attract customers, or convey messages. Therefore, to unlock the unlimited perks of the visual content, understand and grab the skill of visual content.
