Often, brands are responsible for adding value to the organization and change their way of life.
While socialist ideologies always place capitalist thought and products at the center of all that is evil, there is much that we have capitalist actors to thank for.
What capitalist actors, you ask?
Brands, of course. If you believe brands function on nothing but a profit-maximizing motive, thus enabling all the evil that capitalism has to offer, you have some thinking to do.
The Problem With Brands
Before we go on to discussing what you do not know, why not make a case against brands?
So, here we go.
According to a report in 2018, the top 100 brands of the world were responsible for 71% of the total global emissions in the world. These very entities were responsible for unfair labor practices while exploiting entire economies for their raw material. The very leaders of these organizations would pay themselves millions in bonuses and salary while cutting wages for workers at the bottom.
No matter what industries they operate in, these multimillion-dollar enterprises are responsible for millions of dollars of wasteful spending in advertising. For those that say they give you greater choice, these very leaders in industries crush small competition by way of predatory pricing to maintain their hegemony and product
Brands – Imaginationa and Reality
What if I told you that these very enterprises that you believe to be the root of all that is evil in the modern society, has been in the business of turning your imagination into reality?
Would you believe such a claim?
Would you agree that brands are what make the modern way of life possible?
Let’s give you a small example.
The coronavirus pandemic has taken over half a million lives worldwide. It has changed the way we live our lives and threatens to make it permanent. In these gloomy times, who is it that entire nations are looking to for help – to create a vaccine?
Those very brands that you call so evil. The fact of the matter is that even at this moment, these enterprises are running headfirst into a hunt for the vaccine to make a profit out of it. That has and always will be the bottom line.
But it is not just a vaccine that these brands are trying to give you. Over the years, the work from these very enterprises has changed the way you live your life today. Imagine the very first personal computer, the very first cell phone, the very first electric vehicle all come from brands looking to secure a better position than their competition in satisfying consumer needs.
While you only believe that all these entities do is buy logo designs and stamp it on products that they make, their products themselves are a manifestation of several years of imagination and hard work.
But, The Evil?
Most of what evil brands do spew come out of the wants of consumers. If there was no demand for it, there would be no supply, it is as simple as that. So, in order to curb the negative externalities, all that we can do is change our own habits and the producers will be forced to bring about a change in production.
About the Author
The writer works with a digital agency specializing in the design and development of creatives where you can buy logo design designs and create them.