Get more attention to postcards, today! Your postcard design will be determined by the purpose of the postcard. Is it for sales, new leads, an event or a product launch? Each outcome will require a custom solution. The postcard must communicate directly to your audience, motivate action and generate a positive ROI.
There’s one little secret every print designer needs to know: with the right design, postcards are arguably the most effective form of print marketing for businesses. People don’t throw them away as often as other direct mail, and the most creative postcards live on as collectible artwork. Many of us hang them on the fridge, display them on memory boards or paste them into scrapbooks. These are some key points that a designer should know while creating a Post Card Design.
- REVIEW THE ESSENTIAL QUALITY OF YOUR POSTCARD
Is the type of card used for printing suitable? Is it a heavyweight, high quality, durable card? Is it well finished with gloss or matt? Is the printing quality consistently high? These are important questions – as the postcard must retain appeal upon close inspection. These are the qualities that make a user attract the postcard at first place.
- COLOR CREATES VISUAL INTEREST
Ensure color is used carefully and intelligently throughout your postcard design. The design should represent your key brand elements clearly – including corporate colors, logo and web design layout. A consistent message throughout all of your marketing materials is important. A proper color scheme plays a vital role that the reader catches your postcard at once.
- INCLUDE PHOTOS WHERE RELEVANT
If appropriate for your message, display your goods or storefront on your postcards. Photos work to help people establish a real relationship with you and your products or service. Sometimes words are not enough to convey the message, that’s why it’s important to use images as a message because ‘A picture is worth a thousand words’
- DISPLAY YOUR LOGO PROMINENTLY
Your logo is central to your brand identity. Ensure it is well placed to gain attention from prospects and customers. Use proper color gradients for the Logo because it is the main focal point for the design. Keep it simple but make it attractive.
- KEEP IT SIMPLE AND DIRECT
It is important to minimize postcard text to just the essentials. Don’t clutter your postcard with lots of extra detail. Keep copy to a minimum – recipients should be motivated to contact you for additional information. Keep in mind classic eye-catching phrases such as “Free” or “Sale” or “50% off”. Limit font styles to maintain easy reading.
- A CLEAN COMPOSITION WORKS BEST
A simple message will be easier to communicate effectively. Avoid visual clutter. Ensure the visual tone of your postcard is well matched to your target audience. An example of this would be when targeting business to business clients. Consider using more conservative language, color, and layout in this instance. A well-designed postcard is visually balanced, attracts attention and is easy to read.
- STAND OUT FROM THE CROWD
Get the attention you deserve. Why not include some non-standard elements in your postcard design such as die-cuts, rounded corners or other specialty print finishes? Ask your graphic designer for some innovative print ideas and card stock alternatives. Custom printing options are often surprisingly affordable and can assist your postcard to stand out big. Why not make the back as eye-catching as the front – and grab the attention of your viewing audience from both sides of your postcard? Consider the advantages of trying something a little different from your competitors.
- POSTCARD DESIGN TIPS FOR MAILING
Advise your graphic designer to retain a clear space for mailing and postmarking. Strive to maintain maximum visual impact while accommodating mail elements. It’s important to know that your postcard can be delivered physically and can be via mail so your postcard design should be flexible for both ways.
- POSTCARD CARD AND TEXTURE OPTIONS
Always choose a high quality, heavy stock for postcards. Gloss finishing options are great for postcards that feature photographic details. Matte finishes work well with typographic design elements. Ask your designer for samples of postcard stocks for comparison.
- CAREFULLY PROOFREAD
Ensure all postcard details are correct. Always include your phone, web address, email, Twitter and Facebook profiles. Take extra care to review your postcard design details carefully before it goes to print.