It was nearly expected that more than 3.5 billion people will watch the 2018 FIFA World Cup, Russia. Around the Globe, fans will see their favourite teams and players wearing a fresh batch of their national jerseys, designed and manufactured by the major sports company’s. Millions of authentic tops were made for fans as well so that they can support their team while watching them live in the stadium or watching them on TV-screens.
Before events like World Cup or UEFA Champions League starts the major sports manufacturer such as Adidas, Nike, New Balance, Puma, Uhlsport, Umbro and Under Armour start research and product development and came up with innovative ideas for the national team jerseys and clubs.
Things that a Sports Manufacturer must keep in mind while making such events jerseys are as follow.
- Guideline by governing body:
Jerseys design must be as per guideline published by the governing body of that event, for Football World Cup, it is Fifa Federation itself the governing body that will approve the jersey design for the national team, for club jersey designs, Leagues body will be approving designs presented by the clubs, collaborating with the Sports manufacturers. It is also important that the jersey’s colours won’t be the same as the Referee.
- Color Combination:
For National Team Jersey design the colour combination must represent the Nation, the same colour schemes should not be repeated for any team because it might confuse the official and fans watching around the globe.
- Size and Placement of Logo:
There are also specific rules about the size and placement of logos – including the manufacturer’s own, and stars indicating how many World Cups a team has won – and player names and numbers. FIFA even specifies that both sleeves must be free of logos, to make room for its event badges.
- What fabric material should be used:
It is important to know what exact fabric must be used to make a jersey design because every material has its advantages or they are sometimes weather oriented, which is why we should know in which environment the jersey will be wear. There are many materials through which sports jerseys can be manufactured but the top best 5 materials that are commonly used for players are.
- Moisture Wicking Polyester
- Double-Knit Polyester
- Mesh Polyester
- Air-Knit Polyester
- How to secure Authentic Jerseys from counterfeiting:
Many suppliers may insert electronic tags in their authentic jerseys to prevent counterfeiting, making it easy to verify whether a retailer offers real or fake goods. Most large manufacturers will have investigator squads browsing on the international markets, digitally and at shipping ports, searching for counterfeits and working with local authorities to shut down trade and exports. Nonetheless, complete elimination is difficult – and it’s made harder when real thing stocks start running out. The Nigeria jersey with exclusive quality in design, sells out, earning Adidas a reasonable income, but now it’s just making millions of dollars for Chinese and Thai counterfeiters, as no genuine models are visible any more.