The meaning of fitness is different for each individual. To some, it is the ability to take those stairs instead of the escalator at their apartment or office building while to others it is the ability to take part in a mile-long marathon. Whatever the meaning you associate with fitness, being fit is one of the greatest blessings one could have considering the amount of exercise we do today.
Most of the people don’t even fulfil the basic exercise requirements. This necessitates the fitness brands with not only the requirement of promoting their business but promoting fitness activities as a whole. For doing so however they need a logo for their brand.
The first tip is to use the activity in your logo. You can use an individual lifting weight or a person doing aerobics based on the type of fitness activity you are promoting, for example. This will help your target audience know what is it that you as a business are trying to do.
Alternatively, you can use an athlete image to communicate your brand’s purpose. For example, you can use a bodybuilder posing to show his athletic body for your gym logo. This will help your customers know what is it that you can help them achieve.
The third option you have is to use a piece of fitness equipment that is used in the activity such as heavyweights, bench press or a treadmill for example. This shows to your customers the activity you are trying to promote through your brand.
Now starts the technical part of the logo design, the fourth tip we have to offer you is to use rigid fonts. Rigid fonts communicate toughness and assertiveness which are the things you need when communicating your fitness brand.
Finally, it is better that you use dark colours for your brand. This is due to two major reasons, one is dark colours such as black are trending as the topic of exercise itself. Secondly, most fitness brands use it so you can create an association with this industry. Even if you are using a light colour, we recommend that you use a dark version of that colour.
Conclusion: Fitness is a trending topic today, unfortunately, it’s limited to the words more than actions. Considering this, you have a greater purpose to serve as a fitness brand. You not only have to promote your business but also the fitness activities to serve a higher purpose for society. A custom logo would help you with that. Need one for your fitness brand, drop us a message in the chatbox below.
