Did you know that in 2018, as many as 63% of shopping began online? That is a very powerful statistic in terms of what the internet has done to consumer behaviour.
What Really is Ecommerce?
Defining eCommerce is not difficult at all. E-commerce is simply engaging in buying and selling of goods over the internet. That has been the standard definition of eCommerce ever since it came into existence.
But what really has been changing is what it entails. How e-commerce is changing can be seen by observing what it was when it began. It is believed that e-commerce began in the 1970s with electronic data interchanges and teleshopping. But it only began to take its modern form when it was opened for public in 1991. The internet giant Amazon.com was the first to set up shop in 1994.
The Concerns for Online Shoppers and How to Curb Them
Although it has been over two decades that e-commerce has been in practice, why is that a huge majority of people still do not shop online? What is it that keeps them from engaging in e-commerce and e-business?
Of course, the biggest concerns for shoppers is their security. People believe, especially in nations with lax internet security and laws, that there is a very high probability of them being scammed out of their money.
Internet frauds can range from phishing to hacking to card fraud to identity theft and whatnot. Honestly, you can’t really blame these people for not trusting the dark place that is the internet.
Fortunately, you can take action to curb these fears and make them like your business. It has been reported that adding secure checkout options and displaying their badges helps shoppers trust your website. This, in turn, improves your conversion rate drastically as people feel more comfortable shopping with your website.
2. The Curse of Knowledge
In most researches, researchers get stuck on a very important question – whether to ask for personal information or not.
It is known that giving out your personal information to an anonymous source makes the responder feel uncomfortable. In addition, it introduces a bias to the subsequent questions in a survey.
Same is the case with e-commerce. Research has found that less than 50% of shoppers are comfortable sharing their personal data. In many cases, it is impossible to shop without sharing this information.
What can you do to help people like your business then?
3. The Touch and Feel
Shopping over the internet is often uncomfortable when you do not get to see and feel what the product actually is like. This is perhaps the biggest factor that discourages online purchases.
Many organizations, in such cases, offer cash on delivery so the customers could check the product before paying. While this works in many cases, it does introduce logistical complications. Another solution is to open up outlets with limited inventory for customers to come in and check the product before purchasing it online.
Perhaps the biggest advantage of e-commerce – convenience – is not enough to make shoppers abandon their traditional shopping experience. In that regard, every effort you make to help people trust your online business is worth it. These efforts can reflect in terms of your communications, or if you have gone forward to buy logo design, it needs to reflect in the brand.