The geometry is never just a shape in the logo design universe. The significance of shapes is one of the reasons why logo design is both an art and a science. For the ways you use them to create your logo, you’ll make or break your name.
The effect of shapes is real, even though most of your clients may not be mindful of the psychological responses they have to the forms that make up their favorite logos. Shapes impact, in hundreds of small ways, the way we think of brands and businesses. Choosing the correct logo involves identifying the signals sent by the shapes and choosing the right shapes to reflects the brand.
In this article, we will discuss the shapes that brand mostly use in their emblems to represent the specific message of their brand and tell you about how can choose the best form for your design
Circles are inclusive. There is no beginning and no end of a loop. It is encompassing and welcoming as well. Socially speaking, marriage, partnership, culture, fellowship, and solidarity can be represented by circles. Often, they reflect recognition. Curved forms are often regarded as feminine in nature, like rings. Power and unity can be represented by interlocking loops or rings.
Rectangles and squares:
Squares and rectangles appear to be used as forms that are gender-neutral and often give a sense of stability and power. Professionalism and usefulness are often expressed by squares, but they can often be viewed as somewhat repetitive or unimaginative. You should buy a logo which has a square or rectangle in them to convey a message of firmness and traditionalism.
As circles speak for the feminine, triangles are seen as masculine, they are usually used in firms like law or religion and often represents danger or aggressiveness. Companies that want an element of innovation in their visual representation often choose this shape.
How you can choose the right shape for your logo?
Before searching the right geometry for your logo, you should first look into what message is your company intended to convey to the audience and then proceed further. However, emotions attached to different geometrical shape can help you choose the best one.
Emotions or feelings have a high impact on people’s decision-making ability, that is why logos which instantly evokes the feelings of the audience are important for the purpose of branding and sales growth. However, it has already been known to you that different shapes have different emotions attached to them, for example:
As mentioned above, the triangle represents the sense of danger or aggressiveness, so the companies offering adventurous or thrilling activities, like scuba diving, paragliding etc. should use these shapes in their emblem.
Speaking about circles, they give the message of compassion, love and integrity, so the non-profit organizations like old age homes, women rights protection, educational institutes or child catering NGOs can use these shapes in their emblems.
On the other hand, square shapes are used quite often by life insurance companies, security agencies or construction-related corporations to convey the message of safety and security, as this shape excels in representing the feeling of courage, strength, bravery and discipline.
You must be mindful of the influence of the shapes you want to use when you buy logo for your company. Just like it can help draw potential clients that make up the brand with the colours and fonts, the shape you choose can also do the same.