Stories not always need to have words. A talk is the most apparent form of contact. We use language skills and certain secondary qualities, such as sound, intonation, speed, gestural and body language, to communicate. That helps not only to bring an emotional appeal to a plot but also to correctly illustrate the key points. Similarly, a certain meaning, sensation, concept, and nature are integrated into a logo design.
Logo design tends to communicate with the viewer without using words. It uses fonts, the language of shapes, colours and styles. When you buy a logo, all of these things are incorporated in it to emotionally and aesthetically engage the audience.
In this section, we will discuss “how design tells the story of your brand”
Logo as a storyteller:
Perhaps the smallest part of your business that has one of the most important functions is a logo. It shows your business to the world. A vital aspect of the brand identity that speaks for the values that the company promotes is this tiny emblem. Everywhere it can be, from your business cards to your stationery and T-shirts.
Visual art creates the perfect blend of feelings and emotions that appeals the human psyche. Emblem evokes the specific feeling of humans in this way and hence play an important part of the brand’s story.
However, the ability to form an interpersonal bond with the target audience is the most critical feature of a logo design. Have you ever looked at the logo of a spa and maybe felt a bit calmer? Or did just looking at the slogan on the bottle of energy drink make you feel a little energetic? This is what we are looking for.
There are a few things like the font, abstract symbols and colours, which play a part in what emotions a logo can evoke and how it makes you feel.
The font type you use plays a major role in the impression you get from a design. Take a closer look at some of the various types of fonts and the feelings they may evoke.
The Serif font variations will give off conventional, reputable, and prestigious feelings.
Sans serif gives off an aura of confidence. The feelings are stable, analytical and modern for this kind of font.
The script provides a friendly and innovative experience that is maybe one of the reasons why so many food businesses adapt it to their logos.
All interpret colours a bit differently, based on choice and personality. Currently, because certain colours will at least usually send off a certain sentimental appeal, there is a whole field of psychology.
Orange: optimistic, passionate, and youthful
Yellow: warmth, hopeful,
Green: fitness, growth, climate.
Blue: effective, competent
Purple: creativity, wisdom.
Symbols and images:
Rather than the real product, the images in a design have a lot to do with the story behind the brand. A major aspect of the narrative is the symbolic images of a corporate logo whether it uses metaphors or history of the company.
Just remember before you buy logo, it should be made in a way which shows a clear narrative to which people can relate to. Make sure your logo will both attract customers and serve as a means of remembering your business.