Don’t you agree that your apparel can completely change how people perceive you and how they treat you? In fact, I believe apparel can have a huge impact on your perception even when considered in contexts other than style and fashion.
For instance, in many regions of the world, ancient forms of apparel are still worn unadulterated by fashion. This is what makes it so powerful. These very articles of clothing, when considered in the context of a symbol can really get your target audience’s attention. Last we checked, that is what any logo design was trying to do.
Making an Apparel Logo
When it comes to actually designing an apparel logo, your audience is the most important factor. If you are targeting a specific demographic or a specific geographical region, you must adhere to their specific apparel logo. But if you are trying to be more general in your approach with a broad audience base in mind, buying logo that is specific to one demographic will not be the ideal approach. Instead, try going for a generic silhouette that does not look like a specific type of apparel.
With your audience at the center of the equation, next move to analyzing what your competitors are doing with their apparel logos. This can usually give you hints of what the norm in the industry is. Then, if you like, you can break the norm to get sudden attention that is difficult to maintain in the long run if you do not bring something new every now and then. Or you can blend in with the norm and make a name for yourself through your superior product quality over time.
You can then decide on the colors and type of logo you want with your custom logo. After taking note of all these considerations and using a funnel approach to narrow down your ideas can you really decide on one particular logo and finally get to designing it. Your colors and logo style will add the final touches to your logo and the type of both will help further attract your audiences.
Final Steps in Execution
Even after sorting all the above out, you cannot just move to designing your logo over your software. The first thing after all that is to get into the rough sketches. These are mostly freehand and rough until you have an idea of what you really want.
You can then get to a professional custom logo designer or get to designing one yourself. In the process, you can learn what colors work best and what designs will give your logo the most character and communicate your brand identity.
But even then, it is very much based on trial and error. So, do not be surprised if you find yourself sending your logo back for revisions or revising it yourself over and over again. Take criticism lightly because logo design is always subjective and everyone has their own way of deciding what logo really works.
After you decide on a logo for your company though, don’t be afraid to make little changes every now and then. Also, don’t be afraid to bring in different versions of the same logo for different lines of your product. Having too many is never a problem; having too few is.