In this age and time, even your building needs a logo especially if it’s a commercial one. This helps you establish your building as a brand which not only helps you sell or rent the property but to create an awareness of the building which ultimately increases the value of the building.
Many real estate and construction businesses now prefer to give logo to every building they construct. Why not invest a small amount in making a logo when you actually spend a lot more on the construction of that building? This article will let these businesses know the options they have when designing a logo for the buildings they construct, sell, rent or use it for any other purpose. This article will help them create a logo for such.
The first option you have for making a logo for your building is to use the structure of the building. Ever wondered why the building with unusual structures such as Dubai’s BurjKhalifa or Malaysia’s twin tower got so popular? This is because of two major reasons first is the unique structure of these buildings and the second is the promotion of these structures. Logos can help you with this if you choose to integrate the structure of the building in your logo.
The second option for you is to integrate the name of your building in the logo design. This according to our opinion is not an option but rather a necessity when designing a logo for your building. This serves two basic purposes. The first is that it promotes the name of your building and the second one is to make you stand out. You see, many of the building structures are quite similar except for a few structures in the world that are easily recognizable so to standing out among all the buildings you are required to integrate the name of your building in the logo.
Alternatively, you have the option of using the “why” of your building in the logo. This essentially means to integrate the reason why you constructed the building. For example, you can integrate a shopping cart in your logo design if you plan to use the building as a shopping complex or the modified version of the famous red cross sign if you plan to use it as a hospital.
The least popular one is to use the name of your construction or Real Estate Company in the logo. Why not use the existing equity you have as a brand to promote your building. The problem with pursuing this option is that it doesn’t promote the identity of your building.
Conclusion: This article discussed the four most popular elements that you can use when designing a logo for your building. A lot of elements weren’t discussed here which include the basic elements such as colour and typography. The idea here is to give you the basic knowledge of what’s happening out there so you can take inspiration from it when getting a logo designed for your building. If you need a logo design for your building, drop us a message in the chatbox below. We can make it easy for you to buy a logo for your building.