A logo is a set of letters and symbols used to distinguish a company, product or service clearly and uniquely. It is the most popular and stable feature in marketing and should be crafted carefully to best reflect the identity of a business as well as its products and services.
Logo design is like a personality, and it matters a lot as to how would you bring your personality in front of your customers. The most important thing while creating an emblem for your company is that it should be designed in a way which supports your brand name and its purpose.
You might now be confused about how would you come to know that the design you choose is right for your business or not. In this article, we are going to tell you the 5 main elements of logo design that would help you select the emblem which will create a lasting brand identity for your company, product or service.
When choosing an emblem, there are few key factors you need to focus on, these factors are:
Visual representation:
A strong visual representation of your corporate logo contributes to your company’s promotional ability and creates a visual impact on people’s minds. They will also continue to link the emblem you have to the brand, which leads to the emblem being a synonym for the brand or the product itself in certain situations.
Memorability Factor:
Several tests over the years have found that individuals appear to recall the emblem rather than the name of a product or a company. As you contemplate a new product or sub-product, this can be an asset, you do not need to create or buy logo design again, as you can build a new symbol by merely adding the new branding to the current, famous one.
Unique and original:
Before you step out into the market to select an emblem, do proper research and see what is new in the market so you can come up with something different and unique from others. A unique design concept would also make the brand stand out from its rivals and can be quickly recognized and connected to your company.
Its use:
Most companies want their emblems to be used on multiple applications that is why a clear idea about how or where you want to use them now or in future is very important. A design created for stationary or website will be different from those designed for imprinting on t-shirts or on the brochure.
Style element:
How your symbol looks shows prospective clients what kind of organization you’ve got. In short, your business is represented by a logo. Therefore, make sure you and your organization are reflected well by your emblem. If your organization deals with finance, for example, you might like your symbol to be traditional, and contemporary.
While on the other hand creating a fancy or light-hearted one could pull away all the credibility of your business. So to choose the right emblem you should look into the values of your business and profile of your customers.
Conclusion:
Originality, memorability, image style and visual representation, all play a special role in making your logo a success. All you need to make sure for selecting a right logo is that you have adequate understanding about the requirements and needs of your brand as well as proper knowledge of the audience your business is going to serve, only then you would be able to buy logo that correctly suits your brand.
