It is already clear to you what logo is how it works for your brand. Now, before talking about how logo variation elevates your brand, we will first discuss what logo variation is?
What is logo variation?
It is a primary logo arranged in a different format and hence can also be called a secondary one. For instance, your primitive one was designed in a horizontal format, your designer can provide you with a different layout which better goes with your needs, rather than making attenuation in its size because spacing sometimes does not fits with that exact measurement of your primitive one. Also, another example of emblem variation could be that your designer should offer you one colour option when your primary design has two colours or more.
Let us now discuss how it elevates your brand:
Your emblem needs to be perfect from the beginning because it can hold up the whole brand together or ruin it if you don’t make it right. It is therefore said that every brand should build variation to be able to better fit into any condition or atmosphere with any format.
Here are those variables that uplift your brand and everyone should have:
A horizontal rectangle is an appropriate shape for an emblem. It doesn’t indicate that a rectangle has to be the exact form of the emblem, but the area can be like a large rectangle. On a website, company invoice, stationary or online and in print, a horizontal emblem will be used where the vertical one does not suit.
You need this when space on the website or print is not helpful. For example, on t-shirts, mugs, banners or signboards. Also, Favicons and avatars are two common areas where you may want to represent your company with an undersized, square version of your emblem.
To have a mark as a secondary symbol is also very valuable, it can be used anywhere without pasting your complete logo on everything. A layered, balanced layout fits well on labels and signs, but in a website header, in a banner ad, or on the spine of a printed brief or annual report, a horizontal layout might be best. An outstanding example of these symbol and Wordmark combinations is the naming of A-Team Irrigation.
This is the greatest measure of the power and versatility of a symbol. A single-colour choice is easy and readable immediately. For business cards, letterhead, and packaging, it trains you for one-colour printing. And if the emblem is colourful, a solid black and reversed-out white version is a nice thing to have.
Why do you need logo variations?
Since there are different requirements and applications for the emblem for any company. Instead of losing their primary logo’s quality and legibility, businesses should pull out the right version of them which guarantee that they appear professional in all situations. Depending on the format and the space available, it’s nice to have multiple iterations of the symbol to use.
It’s important to be specific on your brand characteristics and strategy for the emotions that you want someone to encounter with your brand before you leap straight to buy a logo and making its multiple versions.