The designers usually have a degree in graphic designing and also have some skills in marketing and branding, etc.
A logo designer is the mixture of an online branding artist who goes through various details through extensive research, colour combinations, trends, goals of different businesses, user behaviour, thorough brainstorming of different images or sketches, and the designer all plans it to make a business successful that always start with the logo design.
There are a lot of graphic designers that can excel at editing images and videos. Logo designing requires a lot of experience in that certain field. Every graphic designer has a different skill set and not every graphic designer could be an expert logo designer. Being a logo designer doesn’t just mean that you should know how to design logos, but logo designers need to have other skills as well such as marketing, communication and research skills. If required, they should also be able to put themselves in the audience’s shoes to see how they view a certain company and what they want to find in it, in order to target the right audience when designing the logo.
Logo designing is not just an image to the logo designer. He has to put his hard work, research and time into it to produce a design that the world will love, not just the client. Logo designing to him, is a form of art. A project or a problem that needs to be tackled and solved so that the customer is pleased with the outcome.
While designing a logo, a lot of things are to be kept in mind by the logo designer. He has to make the logo such that it can be used anywhere and look good. Whether its displayed-on billboards, printed on the business cards or stuck outside the company building, it has to look good.
If you are looking to make a logo for your company, you should choose your designer wisely. There are many designers that are not authentic and could ruin your logo because they only wanted the money or didn’t have much experience. It is essential for them to design your logo in such a way that you get your message across to your audience about your company. Choose a logo designer based on his previous work and his credibility.
If you are not sure what to choose, logo designer or logo maker, always try to go towards the logo designer option. Logo makers may be great and all, but they cannot work with you as well as a logo designer. A logo maker can only go as far as to ask you about the basic things about your company but it will not put itself in your audience’s shoes and it will not spend hours to research on the type of audience you want to target and where your company falls in the industry. A logo designer is capable of doing all these things and more. So, always choose a custom logo designer over a logo maker.