A logo consists of many factors including colours, fonts and shapes. Each element ensures to deliver a lasting impact on customer’s mind. Every attribute in the design adds an additional meaning to it. However, colours are an important element in conveying meanings and stimulating emotions through logo design. It is one of the most powerful non-verbal forms of communication, and the human mind responds in various ways to different colours.
In our everyday life, we see colours everywhere. Our mind is embedded with shades from an early age. We respond differently to each shade. For example, we associate green with health, red gives the message of danger, as we stop by looking at the red traffic light.
This shows that we are surrounded by different colours. Therefore, it’s essential for you to see the impact of colours on the human minds while designing an emblem. Let’s see the different shades, and know what represents your brand personality best.
Green is the colour of nature. It is the symbol to represent environment, safety, and life. Moreover, it also shows the wealth, banking, ambition and money. The companies that use green in their design convey the message that they are eco-friendly and care for others and support the environment.
Mostly the businesses that sell healthy and nature friendly products use it, also, it is associated with safety and finance, so banks and financial institutes also use it.
Red is associated with danger, passion, excitement, warmth, and energy. It is one of the vibrant shades that gain customer’s attention instantly. It makes a business stand out in the market. Usually, the companies that want to show that they are youthful and full of energy use it.
For example, when you think about red, probably Coca-cola comes into your mind. Moreover, mostly the fast-food brands also use it to evoke the emotions of hunger and energy.
Yellow is the colour of the sun. It gives the feeling of warmth, happiness, optimism, and clarity. It is an attention grabbing shade which plays a vital role in gaining the customer’s attention. However, it also gives the feeling of hunger, that’s why mostly fast Food Company use this colour. The well known MacDonald’s has the yellow arches.
Therefore, if your brand values are matching with its characteristics, then you can buy a logo in this shade. But make sure to use this shade in balance or combine it with other colours.
The blue shows professionalism, trust, strength, integrity and honesty. Blue is associated with the sky and ocean that gives the feeling of calmness and relaxation. It is one of the colours that provides reliability to the brand.
However, that’s why mostly financial institutes, government authorities like police and electronic brands more often use it. Huge companies such as Facebook and Samsung have blue colour in their logo which gives the message of reliability and trust.
Black is associated with simplicity, sophistication, powerfulness, boldness and shows the authority. However, black is either classified as very dark or the absence of colour. Mostly combines with white. Black shows professionalism but can also be edgy.
Therefore, when a company wants to show its power and strength, it uses this shade. Like Apple and Nike, they have black logos that project powerful and second-to-none status in their niche market.
Undoubtedly, there is a strong association of colours with humans. They add value to the design and make them more appealing and attractive. Moreover, using them consciously can make you reach the side of human nature you couldn’t do otherwise.
However, while you buy logo, keep the essence of shades and choose the one that conveys your brand message and personality effectively. And also perfectly interrelate it with other factors such as images, text and fonts.