In the age of technology we live today, we see innovations every day. Similarly, the designing industry is evolving drastically; we see new and advanced trends every year. If you compare the current designs with the previous ones, then you would come to know how far we have come.
However, a logo is a significant asset of a brand. It represents a company on different platforms and shares its core values and messages to its customers, which ultimately creates a strong association and trust with them. Due to its significance, a business needs to keep it alive and fresh. Therefore, you have to be up-to-date with the new trends in the market and analyze which factors can contribute positively in making your emblem perfect.
Indeed, trends come and go. Successful designers and entrepreneurs use new trends and elements to elevate the art of logo design by creating more perfectly brand-appropriate, memorable logos. Conversely, inexperienced designers and entrepreneurs follow logo fads for the sake of appearing relevant and trendy.
In this article, you will get to know about the trends of logo designing that can add value to your design.
The use of geometric shapes is not new, however, it’s not outdated either. The recent innovations have made it more and more appealing. They have the ability to simplify complicated images easily. As you might know, simple logos are considered the best, which means you can utilize the simplicity offered by this trend.
You can use the shapes as framing into your emblem. Rather than solely relying on geometric shapes, this technique allows you to use other brand-specific imagery under the frame of geometric shapes. Therefore you can have a classic grounding influence of a geometric shape without sacrificing meaning or visual differentiation.
This is one of the simplest but effective techniques that can make an emblem unique and attractive at the same time. It has a lot of scopes, as you can use many techniques to make it different and unique.
However, to achieve the desired symbol, designers cleverly use and mix the different geometric shapes, meaningful colours and negative spaces to make attractive wordmarks and pictorial marks etc. Moreover, if you decide to buy a logo with overlapping elements, then prefer to buy it from a professional, because the one that is not designed adequately can spoil the image of your brand
The increased use of the internet has changed many things. We usually think logos to be static, but the progress in technology have made it possible to make motion graphics of your emblem to give it life. Companies usually use these graphics for their visual and social media advertising, majorly due to the reason that they can drastically increase the engagement on digital platforms.
Connect the dots
In this technique, designers use a series of dots and lines and build a design by combining them. It is called connect-the-dots phenomenon. You can make a lot of changes in it and make the design with a variety of ways. You can play with line and dot weight, experimenting with composition, and choosing between solid and hollow dots.
However, this design is more popular in tech, HR and Medical industries. The dots and lines are often used to symbolize data moving between two points or connections between people.
The aim of designing trends is to give a new and fresh look to your logo. This shows your customers that you are up-to-date and advanced. However, before buying logo based on new trends, be sure with the elements you require in your emblem. You definitely wouldn’t want to change anything major about your brand just for the sake of a trend.