Making a custom logo is much more than just coming up with something pretty and creative to show the audience.
There are a large range of things which you must consider and take care of when you are completing the order or making yourself a logo. This helps the logo to make sense, catch the needed attention of the target audience and set it apart from the others.
Today we will focus on multiple don’ts which you must keep in mind while making a custom logo to ensure the best output only.
Let’s begin this journey don’t so we can end it positively.
- DETAIL IT TOO MUCH:
You must be careful with what you are adding in your logo. Having it too much detailed can cause it to become complex, difficult to understand and remember. Therefore, adding too much detail can act as a disadvantage for the brand’s custom logo.
- FOLLOW THE TREND:
Following the trends mean being too common to stand out and overtime becoming out of trend. Therefore, following a trend is not recommended at all because mainly it will make you more common and reduce your uniqueness. This will reduce your standing in the crowd and have your audience decreased much more than average. This will severely impact the professionalism and success of the business.
- CHANGE IT OFTEN:
Changing the logo often means that the audience will keep on getting confused about your brand and will significantly cause reduce in customer retention. Therefore, having it changed often will definitely act in disadvantage for the company in multiple ways and take away the professional outcome of the business.
- COPY ANY OTHER LOGO:
Yes, it is extremely important to have an eye on other logos and try to take inspiration of them however, copying the logo will not add customers but will take away the existing customers. You can also face allegations about plagiarism which will not only tarnish the reputation of the company but cost a lot of money too. Therefore, it is important to look at other logos to grab the needed inspiration, however, the exactly copying
- BE TOO LITERAL:
It is nice to be simple and obvious however, adding a little hint of surprise and curiosity can add much more value to that simplicity, therefore, being too literal is a no! Being too obvious with your brand will also make you too common to stand out. One thing which can make you common in-crowd is this, therefore, to stay in crowd while standing is only possible if you add in the needed surprise.
- USE FONTS AND NUMBER EXCESSIVELY:
Playing with fonts and numbers is extremely fun and can add the uniqueness and your essence in the logo, however, going too much crazy about it will take away the thrill and instead make it boring for the customers. The fonts and number can also make the logo much more complicated to understand what it actually means and the reference you wish customers to get.
Remembering the important points that you must follow to make the custom logos which overshadows other things which must not do. Therefore, we focus on the points while you must try your best working on the custom logo. With the above ‘don’t guide’ make sure to have the best logo ready for your brand.