Do you know how they say “all that glitters is not gold”? That saying applies to the world of design too. You see, not every time you put in hours and hours of detailing into a logo will it shine out of all the others. More often than not, it is the logos that do not glitter are gold. What does that even mean?
Well, it means that minimalist logos are all the hype there is. But for one moment, do not make the mistake of assuming that a minimalist logo does not take hours and hours of detailing. It definitely does and more often than not, creating a minimalist logo design is more difficult!
What is a Minimalist Logo?
But before I get too involved in the intricacies of a minimalist logo, let’s focus on what it really is;
For instance, take the example of Apple. When it started, the logo for Apple Inc. was an intricate drawing of Newton sitting under a tree. Soon enough, they changed their logo to a simple apple with a bite taken out of it. Imagine what a huge jump that is from a drawing to a simple symbol. Yet Apple’s logo today is a sign of quality and raises the price for any product it is placed on.
Why You Need a Minimalist Logo?
Of course, a logo was not all that Apple needed to transform their company and get to the top. But you cannot deny that their logo design keeps with their minimalist brand identity and serves its purpose to the fullest.
It can help your business in the following ways:
- Recognition. The most memorable logos are those that are minimalist. Take Netflix’s “N” as an example. You can never forget that simple N even if you tried. This recognition comes from the striking innovation behind a simple logo that a complex logo fails to achieve.
- Clear Communication. Another fact about minimal logos is that they are completely clear in their communicative aspect. They clearly relay what they want to do and that makes them unique.
- Versatile and Strong. In addition to all that, a minimalist logo is so simple that it can take on several different forms. Take National Geographic’s logo for instance. It is nothing more than a golden rectangle. Yet you will see it being used beautifully in several magazines by National Geographic. Same is the case with Google that changes its “G” over and over again to bring out new logos for its different offerings.
Should You Look for Help?
But designing a minimalist logo is not as easy as it sounds. Minimalist logo design is a huge responsibility and can only be achieved after hours and hours of work put into the design and changing it over and over again.
Which is why you need a professional logo designer or a team of designers that will work on your custom logo designs and bring about the maximum impact for you. With their expertise, designers can also guide you with issues of scalability in your logo and how to replicate them beautifully.