Many people around the world can recognize big brands name from their logos. When you see the iconic Golden Arches of McDonald’s abroad, you instantly recognize it and know what will be on the menu there. That’s the power of branding, and a logo plays the most important role in building that reputation. Whether you’re creating a blog, making a website, or starting an online store, having a unique logo makes your brand look legitimate. It helps you build trust, recognition, and promote your business. .Often when users want to start working on an online business idea, they start by thinking of business names and go straight to designing logos.
- What’s your brand about?
The first step to take for creating a custom logo design is to know about the business details. When designing a logo for your brand make sure that you have complete knowledge regarding its products and services. What kind of customers they want to target, age, and geographical location. What kind of raw materials they use in creating their products or where do they provide their services. These information will help you create your logo more precisely and specifically.
- Your Rival’s logo:
Check out your rival’s logo, what works well with your audience and what you should avoid. While checking out those other businesses, think about what makes them different from you and how you can emphasize these differences in your logo design.
- Choose your design style:
Now that you have a clear idea of your brand and feeling inspired, it’s time to start translating that into design. There are lots of different elements that come into play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will help you take things step by step, rather than getting overwhelmed with the whole design all at once.
When thinking about your logo, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone, only what’s best for your brand.
- Choosing a Perfect Color!
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them. To learn more about color theory be sure to check out this in-depth guide on logo colors and their meanings. The majority of brands use between 2-3 colors, with one of those colors being either black or white. Of course, there are some companies (like Google, eHarmony, and Slack) that have an array of colors in their logos.
- Choosing Typography:
You want to pick a font that complements and completes your logo. There are many types of fonts that you can use in your logo design. Some of them are serif fonts, modern, script, Sans-serif fonts, Display fonts etc. Use a font that fits best for your brand!
- Choosing A Symbol:
Symbols are another design element you can add to your logo to help people recognize your brand. Symbols can be pictorial and literal or geometric and abstract. Just make sure that whatever symbol you choose it doesn’t confuse or mislead your target audience.
- An Impactful Logo:
After all this information you finally make a logo. A good logo is immediately recognizable, reflects your brand’s message and makes you stand out. An effective logo looks professional and seamlessly fits in with a brand’s identity. A good custom logo is unique and distinctive; it is memorable and reflects your brand identity.