You may call it a wine shop, a liquor store, bar or a pub, these are the places that sell alcohol beverages. Wine particularly is an alcoholic beverage made from grapes, so wine shop is a business focused on majorly selling these beverages. Wine shops are a part of the society in most of the cultures especially the American culture.
However, there are so many of them that you have to differentiate yourself from the others to create recognition by creating your own unique identity. Logos are there to help you with this purpose, however, most of the wine shop businesses don’t know the dos and don’ts of getting their logo designed. This article will help them with that.
You have the option to include a glass, a bottle or a can depending on the type of service you offer to your customers and how you would like to be known. Most of the wine shops prefer to use the glass symbol in their logo design to communicate the consumption of this beverage however others use bottles and cans to let their customers know what they can get from them.
Some winemakers use dark colours to communicate the premium quality of their brand. You can decide this by the type of brand you want to build, however, if you don’t have more recognition in the market already you need to choose the vibrant colours as by using the dark colours you may alienate most of the customers that would like to have your service.
Alternatively, you can use the ingredients used in making your wine. Most of the wine shops prefer to use a modified form of grape for this purpose. This is one of the best options for you in our opinion as it is able to represent the true essence of wines.
Some companies use the shopping cart symbol to represent that they are offering wine as a takeaway product. This represents that these companies focus more on selling than serving in the house. You can include this in your logo design if this is what you would like to communicate with your customers.
The final option you have is to use the label of your brand in the logo. A label which is used on the bottles or cans and used as the logo as well creates a greater consistency of identity for your brand thus facilitating the growth of your brand’s equity.
Conclusion: Considering the number of cheap alternatives available today for wines, it is very important that these businesses promote themselves which is the purpose that is facilitated by logos. The above article would help wine shops pursue the endeavour of getting their logo designed. If you need more help with getting your wine shop logo designed, get in touch with us for professional consultation for your wine shop logo.