No matter what you do, you cannot beat the complete addictiveness of media. Be it a sport, reading, travelling or shopping, media is everywhere around you and you just cannot get enough of it. That is why you try to fill in the empty hours of your day with media. This is often social media in the modern context, but for people in the upper age brackets, television constitutes a huge part of media.
But that is also one of the biggest paradoxes of the world. While media has filled in every possible empty hour for us, it has also come to take too much of our time. It has gone above and beyond and engulfed the time that we had reserved for other activities. People of different ages often quote different sides of this coin. But that is a debate for another day.
Media Logos in the Modern Day
In fact, these companies often dictate the trends around the world when it comes to logo designs.
For instance, if you look at some of the leading tech media companies like Google, Instagram and Facebook you will come to realize that these are world leaders when it comes to business. At the same time, these companies continue to grow at exponential rates and update their logos as they go.
Media Logo – How To?
But how is it that you create a logo for your media? The concept is especially difficult given that media is not just for one particular target group but often pertains to a huge breadth of audiences. In such circumstances, you should always focus on at least 3 dimensions for your custom logo:
- Brand Identity. The first and foremost dimension for your logo is your own brand. What is it your brand says? What does it offer to your customers? What makes it unique? What brings customers to it? what is its message? And so on. Knowing all this gives you direction to create your own logo design.
- With your brand clear, you should go out to think about the audience you will be talking to. What are the characteristics of this audience? What makes them tick? What are their preferences? What are their spending habits? Do they prefer luxury? And so on. Your logo is directed to your customers after all. If it does not consider customers, what good is it?
- You must also look at what competitors are doing. To get an example of this, try looking at logos for news channel around you. You will notice that many of them have the same design. That is not a coincidence.
Creating the Logo
After all these considerations all bring you to the final stage – the actual design. You can easily find a logo website and use its templates to design your own logo. On the other hand, you can find yourself an agency that helps you create a new logo from scratch with their own expertise and counselling. More often than not, they will give you more than one designs to choose from and you can add as many changes as you want before you finalize.