You know how they always say the one that the reader lives a thousand lives and one who doesn’t read lives only one. Even in this digital age, when you think about reading, the first thing that comes to your mind is a hardbacked tome.
Books as A Symbol
And this is despite the fact that most libraries are moving to digital. In fact, of the biggest companies in the world today, the one at the top is one that started as a bookstore and has now completely moved its library online – Amazon. So, do you think it would be wrong to say that books have and will always be a symbol of literacy?
So, now that they are already a symbol of something? Why not adopt it to be something more than just a symbol? Why not adopt the book as a literal symbol and turn it into a logo design for your company?
Book Logo – How to Make?
But do you have the skills to turn your favorite book (or any book for that matter) into a logo for your company? Is it really that easy? How do you even create a logo? What is the process? What elements of design are necessary to consider? Well, we will help you answer all these questions right now.
The very first thing that you need to consider before designing a logo is what your brand stands for. Every brand must have a distinct identity that positions it uniquely in your customers’ minds. If your logo cannot communicate this brand image, why even have a custom logo at all?
In addition, you should always consider whether the logo you are designing is in line with the customers you want to target or not. For instance, your brand is focused towards people above 40, but you choose a book logo that is filled with colors of every kind. The mistake is obvious. So, always make the consideration for your target audience.
You should always consider what your competitors are doing too. This will give you some ideas for your own design, but also help you gauge your own competition. You can see what sort of logos are already working in the actual market and hence what sort of logos will be good for your company. But at the same time, also consider the type of design you want to have for your logo. Is it going to me monogram? Is it going to be a 3D logo? Is it going to be a flat logo? Is it going to be minimalistic? All these questions will keep you engaged for your logo design.
In-House or Outsource?
Once you have the answers to all those questions, you have one final question to answer – whether you want to create a logo yourself, or buy a logo? Making a logo yourself means that you will have to learn some technical aspects of logo design. To make it easier for yourself, you can find existing templates and change them to come up with your own logo designs. On the other hand, if you are buying logo, you can choose to work with an outsourcing partner. These are often logo designers that have expertise in design like no other.