Do you know how you always wonder why a technology company would be called Apple or Windows? Well, most people wonder that too. While the founders might have had their own particular reasons to name their companies unrelated stuff, the fact remains that their logos always justify their position.
Logo Design and Its Implications
For instance, the Apple logo is a clear depiction of what their technology is all about: minimalism. Similarly, the Windows logo clearly depicts their brand philosophy and you can tell by looking at it that it’s a tech company.
So, while you can justify the name of the company, there is no way to justify a bad logo design. But some people might argue that a bad logo design is also a sure way to get attention. Just like Tesla’s poorly designed jeep got so much attention.
But that is not really true. When it comes to branding, you do not just want publicity, but also the right kind of audience. A bad logo points towards mediocre product quality and hence can get you a spot on the blacklist by your core target group. This is why, your logo should be clear and precise!
Designing a Clear Logo
Designing a clear custom logo then is more about research than anything else. So, while the design may be subjective and there is little that I can say about it, I sure can help you find the true logo that will lend clarity to your brand and help it grow.
So, the very first thing that any logo needs is an identity. This identity derives from the identity of the brand for which the logo is being created. So, in order to ensure that your logo is clear, you must be completely aware of all there is to know about your brand’s identity. Its core message, its USP, its offerings, its uniqueness, everything. Knowing these will help you create a logo design that can communicate all these to your target audience.
Next, you must be completely aware of the kind of market your brand is operating in. How many players there are in the market? what do these competitors offer? what makes them unique? You should also study their logo designs to be sure that you know what you are jumping into.
With your competitors, you should also study your target group. These people will dictate the design elements of your custom logo or alter it. For instance, the colors and fonts to use. Without their core interests at heart, your logo cannot clearly convey what it should. After all, these are the people you are trying to talk to through your logo!
Working on the Logo
But you cannot completely cut out the design phase even if you focus on the research phase more. The design phase will dictate whether you actually do justice to your research or not. This is why you need to ensure you have professionals on the team. Even if you do not, you can find plenty of professional logo designers that will do the work for you.