Creating a restaurant menu design-paper copies for table and online versions-is a vital part of the food industry, as the way things look can affect sales.
Thanks to Brian Wansink, who wrote “Slim by Design” and a recent paper for the International Journal of Hospitality Management, the subject has gained recent attention, suggesting that menu design can have an effect on exactly what someone is ordering. And it’s all based on simple elements that we use every day for building hierarchy on the canvas, from bold lettering to pictures. Here are few ways to create an absolutely delicious menu design using some of that information and other techniques.
- Every Placement Matters
When it comes to Menu design it is very important to know the exact place where each item should be placed, for example, a restaurant has multiple food items to order, but some are the starters, some of them are the main course to take and the last could be the part of the desert. So here we have to understand we have to place all these according to right placement, the first thing which will be there are starters, then main course food and last is deserts. We can’t just mix all items into each one.
- Use Images with Care
There are two real schools of thought when it comes to images – those that really like big, bold images and those that avoid images altogether. Either way can work, but only if you invest in phenomenal photography. You need to hire a professional photographer to take images of your dishes if you want food items on the menu. Each image should be well lit and photographed so that it looks tasty. Greyish food items will not sell. If you plan to use food photography, stick to one or two photos of marquee items.
- Bold Typography is a Good Thing
Typography is the element that will help you sell items from the menu. Go bold. And maintain readability. Bold typography can serve as your main “art” element. Incorporate your customize logo into the menu design or select a great typeface to carry the menu. Remember that people will need to read the words to make choices as you factor in type selections. Consider a fun pairing of a novelty or script typeface for big headers or marquee menu items and something a little more standard for everything else. And remember to use bolding and italics strategically. These typographic techniques will draw people to specific items on the menu first. Highlight items that your restaurant is known for or that are good for your bottom line.
- Create a ‘Special’ Element
It is likely that your menu will contain some form of notes or standard information. This includes notations about dietary concerns – vegan, gluten-free and so on – or can denote the amount of spiciness or flavour of a specific dish. Create a set of special elements and the key to note these items to save space on the menu and serve as a visual cue.
- Use Color
This may sound simple but use color. Opt for hues that match your overall branding and style. Then think about color meanings. Red is thought to stimulate appetite, for example. Green is commonly associated with healthy options. Blue is thought to suppress the urge to eat. As a general rule, bold and bright colors are the preferred options to design, but color selection can really depend on the type of restaurant.