Posters were a traditional medium for transmitting information to the target audience. Yet posters have been transformed into an effective marketing tool in the modern days that catches people’s attention to the business-related event.
Posters are now a cost-effective tool for business promotion. Most advertisers initiate a poster campaign promoting their latest products or services. Using a poster they reveal some attractive price cuts too. Because small businesses are looking to cut their advertising and marketing expenses, so posters are their favorite tool for catching the attention of consumers.
One of the key elements of poster design is their different sizes. Poster designs come in a broad range of sizes. Yet typical measurements are 8.5 by 11 inch, 11 by 17 inch, and 22 by 34 inch. Larger sizes also exist in 24 by 36 inches. Although posters are usually constructed with a vertical orientation, they also have a horizontal or vertical style.
The ability of posters to raise awareness of an issue or to communicate a brand image to encourage the public to buy products or services is enormous. This can be gauged from some inspiring customize poster designs which surprise us with their creative skills. You are happy to create a poster that sticks out after you get the motivation to do something artistic. Here are some essential tips you should consider when designing a poster.
- It Should Be Readable From a Distance:
Posters are visible from a fair distance because of their large sizes. But the information they convey should also be readable from a reasonable distance. People do not care to come too close to a poster to read it. Not many of them will read a poster in fine prints. The text is displayed in a poster design should be in three distinct layers. At the top, there is a headline in bold letters. It is readable from a distance because of the larger fonts. The second layer of text is the detail that gives primary information and the message of your poster and the third layer contain all other minor details at the bottom of the poster.
- Create Some Contrast:
People these days don’t have time to pay close attention to the things around them. The focus time today is less than ever before. We do not want to see a poster closely unless they are promoting something in a unique design. But if there are any contrasting features, it’s a human nature we will attract towards that certain thing. Contrast helps one immediately see the stuff as there is a big difference between the two items that catch the eye. Therefore, you can use light and dark colors. Pure black and true white are the main qualities for contrasting colors. You may try to incorporate dark text to a light background as well.
- Consider the Location:
One of the things that need to be considered while creating a poster design is the location. Know where the poster will be located. But many factors such as the size of the poster and visual clutter are included in deciding on the location. People should be able to see your call to action. It is an essential factor. For example, if your poster is to hang on a green wall, you may want to use a contrasting color scheme.
- Stand Out:
Your poster will be posted online, or shown on a bulletin board. There are already plenty of other posters in those locations. And your poster must fight hard to catch people’s attention. To bid for the interest of the audience, the poster has to stick out. It should be a spectacular visual. When people pass by the poster, they should have a more in-depth look to read the content. If that does not happen, then the design needs improvement.
- Make it Scalable:
Some poster designs are for print projects which also allow you to make their mini versions as well. Remember that your client will use the poster in different places to extract maximum value from both the online and offline channels. If you could create different versions of your poster it would be great. The style should be such that the mini version looks equally effective. When your poster scaled-down all details must be clearly readable even it’s scaled to postcard size
- Use a Big Image:
One of the important strategies to catch the eye is to add some large images from a reasonable distance that they can see. You may choose an example of a paragraph, a snapshot or a broad picture. Nonetheless, you can carefully select a photo. Large Picture In the centre or top of the poster design, a big and intimidating image will not only catch the eye but also help drive the buyers. For a long time, the big picture can remain in the viewer’s minds, which is also helpful in building the brand identity.