Shapes such as squares and triangles and rectangles are beautiful. But do you know what truly makes them beautiful? Well, symmetry. Yet symmetry is more apparent in shapes that are a little more complex. For instance, you will realize that symmetry in a parallelogram is much more beautiful than symmetry in a rectangle.
Similarly, symmetry in a kite shape is perhaps one of the most beautiful that you will find among shapes all around. Not only is the shape a fascinating one but the commodities in that shape are just as good. For instance, a kite shape is found in a diamond or a flying kite.
Kite as A Logo
You can’t just draw a rhombus and add two crisscrossing lines to turn it into a kite. You need to show the fundamental quality of a kite – that it can fly. Showing a kite in air on a seemingly blank canvas is not as easy as it sounds, but it is not as difficult either. All you need to do is add a twisted and twirled tail to your kite and add some swoosh marks on the side to make it look like there is wind.
Factors to Consider
But before you sit down to draw the kits, the tail and the wind for your logo design, let us remind you that there is much more to a logo than its design. In fact, the design being subjective can never be concrete without the other factors that push it into objectivity.
Of the most important of these factors is the brand itself. What is it that the brand is and how does it get the attention that it so deserves are questions that everyone must answer to make their own logo. Looking out to understand the USP of the brand as well as the offerings of the brand will help give direction to your search for logo.
Another very important factor to consider is the number of customers willing to buy the product. The way to gauge customers is to segment them into several smaller portions and generalize similar characteristics over these populations. Furthermore, creating user personas to answer questions about your customers can help prove incredibly helpful for the business.
Another very important factor are the competitors of the business. Understanding their logo designs and their thought processes behind it can help make you a perfect logo. In addition, it is worth investing if their logos align with the values of the business. This can help you give ideas for your own custom logo.
To really get things flowing though, you need an actual design. The first thing here is to get a professional logo designer to sit down and start creating a logo design based on the above considerations. Without a designer, you will be lost like never before.