Sometimes, the simplest of things are really the most invaluable. Nobody would even notice how great something really is until they actually use it for a new purpose. Imagine you decided to make a new logo for your company. Many entrepreneurs around the world will tell you that this is often one of the most basic yet one of the most difficult questions that their business is faced with.
Commodity for Logo – The Cup
But what if we told you, you could turn anything into a logo if you know how to. For instance, we’ll teach you how to turn a simple cup into an entire logo design for your company. But before you do, you must realize that the commodity that you select to be your logo will need to have been assessed appropriate for the said logo.
For instance, if you are looking at something as simple as a cup for your logo, you must realize the characteristics of that cup. You should be able to understand that the beauty in a cup comes from its beautiful and symmetric design or the aesthetic of its handle. So, that is what you capitalize on.
How to Make the Logo
When it comes to making a logo though, there is much and more that you have to ask other than just the characteristics of the said commodity. Deeper questions related to your own brand and your target group are in order if you are to make your custom logo that makes your brand successful.
The very first questions pertain to your own brand. You must be completely sure of what your brand stands for and what it is that makes it unique. Only if you are able to understand the identity of your brand can you really go about doing something that matters to this identity. The logo should be a tool to communicate this brand identity.
The next question pertains to market analysis. You must understand that there are players already in the market. Their logos can lend you important insights into the kind of environment that prevails within this market and what customers are already used to. You can even use the competitors’ logos for ideas. But of course, you should not be thinking about copying them completely.
Another part of this market analysis is your core target group that will be buying your product. When buying logo, be completely sure that the logo itself appeals to your core audience. If they are generation X and Z, you should know they are more technologically savvy and prefer lighter, minimalistic designs.
Using these approaches to your logo design means that you will design a logo that is way better than those designed without asking these questions. On the other hand, the design itself is subjective and there is little that I can say here that will be universally correct about a cup logo. But the truth remains that there is plenty of research that goes into a logo.
If you are not skilled in the use of specialized software for logo, you should not be trying to create a logo from scratch. Instead, you can find pre-designed template online and can change them to bring about a better fit for your idea.
If not, you should be looking to hire a professional logo design agency that can help you out. By way of this agency, you can get access to teams of designer that have been in the industry for a while and can give you more than just design.