For many individuals out there travelling is an activity that they love to the point that many consider it as one of their favourite hobbies. Furthermore, many people are required to travel for business purposes as well. Regardless of the purpose of your travel you often require a travel agency or tour operator to organize things for you so that your travelling could be made easy and your tour could be made successful. This is the reason that travelling and tourism is one of the largest industries in the world.
There exists a lot of companies in this industry and each has its own unique brand identity which it communicates with the help of a logo.
The first option you have to include in your travel agency logo design is the type of destinations you are offering. You can for example include exotic beaches in your logo design if this is the type of destination you are offering to your customers.
You can also include an aeroplane, ship, bus or train logo depending on the type of travel services or type of tours you are offering for your customers. The aeroplane symbol is most popular among these for travel agencies specializing in air travel.
You also have the option to include a map of the location you specialize in as a tourism company. For example, you can include the map of Australia if this is your specialization as a tourism company.
You can also use the globe symbol in your tourism logo design as the globe symbol represents the world as a whole. However, this option is only recommended for travel agencies if they specialize in international travelling.
A symbol gaining popularity in travel agency logo designs is the location symbol. However, despite its growth in its popularity, this is not a recommended symbol to be used in your travel agency logo design due to its limitations of conveying the meaning of your business.
Alternatively, you can also use the briefcase symbol in your travel agency logo design as this is a symbol that represents travelling. However, this is also not recommended by our logo designers to be used in your travel agency logo design.
The colour used the most in travel agency logo design is blue however you have the option of using colours such as red, orange, yellow and green if your company specializes in more than just travelling.
Conclusion: This article discussed the practices involved when designing a custom logo for a travel agency or tour operator which will help you create one for your own travel agency or tour operator business. Drop us a message in the chatbox below if you need a custom-designed logo for your travel agency or tour operator business. If you are an independent designer looking to sell travel logo design or any other logo you can do so by registering at our marketplace.