Can you ever forget Daffy Duck or Bugs Bunny? No, right?
Well, that is the power of animations and cartoons. They become so engraved and memorable that you can never forget what they gave you. That is why when governments need to relay an important message to the children, they often make use of animated characters to make sure that the message takes root with children.
Largely because of this, the animation is one of the most effective tools to communicate simple messages to children. In fact, it is often considered as the only effective tool for this purpose. Which is why, when you think about a logo design for a brand for children, remember that animations are the best thing that you can do for your brand.
But animations are not as easy as it sounds. The traditional idea for animation has always been a moving character jumping up and down. Bringing that very animation to life in a still logo that does not necessarily include a mascot is a task in itself. But it is still not as difficult as it sounds if you have the right research.
Animated Logos – What You Have to Do
To get the right research you must always begin from the inside. Before you get to designing your logo, find out more about your brand. This includes finding out what makes it unique, what is its USP, how is it different from competitors, what do audiences relate with it and so on. Only when you know the actual personality of the brand can you decide what is the best way to animate the logo and attract your audiences.
But your brand is not the end all be all for your custom logo. You must also focus on your audience. Of course, animated logos appeal to children but in what capacity? If you want to design a logo that looks like anime, you know you can’t target it to people in America and other regions where anime is not as popular. These considerations are essentials in breaking into new markets.
Moreover, most people associate a mascot with animated logo design. It is not always true that for something to be completely animated, it must have an actual character behind it. instead, you can have a completely textual logo and still make it animated based on how the font is designed or simply by adding some design elements. However, keeping the logo minimal is essential in today’s day and age. So, remember to not make it too flashy even if it is for children.
You must also realize that your competitors’ logos will give you essential information and cues for your own logo. Study their logos and use it to gauge how good your idea is. Alter your logo to align it better to the market.
When it actually comes to designing an animated logo, I can offer you little help, given that design is subjective. However, you can find a professional logo designer or an entire team of designers that will bring your idea to reality. You must have a rough idea before you hire them though. They can help you refine that idea and give you multiple options for a new logo.
This is what makes these teams so effective – the ability to expand your horizons.