Rolls Royce, Ferrari, Lamborghini and what not. There is no shortage of luxury cars in this largely capitalistic world. Some might recall the story of Henry Ford and say that it is capitalism after all that gave so many choices to the drivers around the world. But the debate on capitalism is one for another day.
Today, we talk about cars. The product of one of the most fundamental yet important invention in time – the wheel. Now, if you put together 4 wheels, everyone can recognize that the idea points towards a car. Then why not take this a step forward and say that a car can be your perfect idea to the next logo design?
That is all you need to design a logo. But wait, don’t take this to mean that a car logo is simple. Several considerations need to be made to create a car logo.
Making a Car Logo
So, before you get your hopes all high, let’s get you grounded with some simple, yet effective considerations to the car logo.
First of all, you must keep in mind that a logo is a depiction of your brand. So, you cannot create your logo in isolation and think that it will work with your brand no matter what. If the logo and the brand do not align, I am afraid the logo will not work. So, before you get to work on the logo, get to work on your brand and research thoroughly so that you know what you are aiming for.
Once you have a brand identity in mind, you will also know what segment of audience you want to cater. With this in mind, you can decide on the colors of your logo and the type of design you want. Now it is not necessary to have a supercar as your logo. By all means, choose a vintage car if you want to cater to people in the higher age groups. Even if you want a premium brand, you can achieve that through the representation of an old car.
Through an interaction of your own brand identity and your target audience, you should be able to have a pretty good idea of what logo you want. What is left next is to decide what type of logo you want. Whether you want a mascot or a monogram or a logotype and so on. This, you can gauge by using your audience and your future plans for the logo as a reference point.
Have it Designed
Once you have all this going for you, you can have a rough sketch and outsource your custom logo to a logo designer. You can get a logo online if you look at the right place. Usually, these designers work in groups with other professionals so you have more than one brain on your idea.
While working with these designers, all you must do is communicate what you really want and the rest up to these professionals. You will get to choose from several designs and get your proposed changes added without any delay.