We live in a world of data-driven decisions that are proved to be more effective than the decisions made just on the basis of instinct and personal knowledge. Much of this data is already held by the companies that require it for their decisions to be made however there still exists a need for obtaining data from external resources. Information services companies or information services firms are the organizations that specialize in providing this information for the businesses. By providing this information to the businesses, these services make it easier for these businesses to make better decisions.
There are a lot of information services companies that are able to provide different type of information resources for different businesses and the identity of each one of these information service businesses is unique from the rest which they communicate with the help of a unique logo.
The type of logo most popular for these information services is a minimalistic one which just includes the name of these businesses or the abbreviation of such businesses. However, this article would be discussing other practices as well when designing a logo for information service businesses.
The first symbol option for using in your information services logo design is a globe symbol. This is truer if the information services company has an international presence or provides global information for their clients. This is one of the recommended symbols to be used in your information services logo design by our logo designers.
You can also include a symbol representing the type of information you are providing to your clients. For example, you can use an excavator symbol if you are providing information related to the construction sector.
You also have the option to include the map of the location about which you have the information to offer. For example, you can use the map of the US if your information services firm offers information relevant to this region or you can even use the world map in your logo if it offers global information.
The data collected by most of the information services is on the basis of strong research so you can use magnifying glass symbol in your logo design as magnifying glass represents the activity of research.
You also have the option to include the symbols such as graphs, bars and pie charts in your information services logo design that represent the manipulation of data.
Finally, you have the option of using a book symbol in your information services logo design as a book is a symbol of organized information.
The colours most popular in information services company logo designs are blue and black as these colours as most basic in nature and offer a clean and professional look for information services logo designs.
The font most popular in information services company logo design is sans serif typeface as this font gives these logos the neat and clean touch they need.
Conclusion: This article discussed the practices involved when designing a custom logo for an information services business which will help you create one for your own information services business. Drop us a message in the chatbox below if you need a custom-designed logo for your information services business. If you are an independent designer looking to sell information service logo design or any other logo you can do so by registering at our marketplace.