If you are offering data repository services or working in the tech industry, you are solving a major problem for your customers. You are giving them a chance to be environmentally friendly by giving them the chance to avoid filing with papers. Not only are you helping the environment but saving these organizations millions of dollars that they will spend on these environmentally disastrous activities over the life of their business.
Using the File!
So, what do you think about using this philosophy and making it your logo? Using a file itself as your logo because that’s what your main identity is. You can use a ring file or stick file or just any file to put the message across. But the point is, you are putting across a very powerful message through your logo design that barely anyone else is!
And you know the best part? A minimalistic logo like a simple file is exactly what is trending right now! Check any logo website and you will see how strong the industry for the minimalistic logo has become. So, this minimalistic logo design will be what lifts your business and gives you an edge over your competition.
Making a File Logo
So now that we have our idea on what you want in a logo, why not discuss the essentials for any logo design? Firstly, you should always remember that your logo is the face of your brand. It communicates to the outside world what you are doing and how you are doing it. It portrays what your brand really stands for and what value it can add to customers.
With your brand’s identity in mind, you must also give due importance to your target audience and their preferences. When you play to the needs of your audiences, you already have a demand and do not have to specifically work to create this demand. This then captivates your audience and creates your unique identity in their mind – a concept we refer to as brand positioning.
When you have both of these sorted, why not think about what the logo will actually look like. By now you will already have an idea but you will have to work on the design and color aspects of the logo. Of course, your customer profile and user personas will be essential in deciding the type of logo that you have.
But before you get to the design and color aspects, make sure you have roughly drawn a logo at least 5 times. With your rough work, it becomes more and more clear how your logo will look in actuality and help you communicate your need to the logo designer.
Getting a Designer
Now we come to the actual issue – the logo designer. Your designer will be the most important aspect in bringing your vision to reality. You can even find a designer for your logo online and use their expertise to get a custom logo for your business.
Having an actual designer means you have someone to tell you about the possibility of certain types of design and their impact on your scalability. So, the designer can be your most important resource here.