Sometimes, the most helpful inventions in the world are not the most complex. Take a basic belt for instance. Not the most complex of inventions – just a strip of leather that you tie around your waist to hold your pants. Yet, fascinating how it makes your life so much easier.
Simple and Easy Logos
Similarly, the best logos are not the ones that are the most complex. In fact, the recent trend in logo design is minimalist logos that are flat and include as little detail as possible. While this might sound easy at first, creating a truly minimalist logo is plenty of hard work.
So why not bring our two examples together and show you how to design a belt logo? But before we get into it, we should make it clear that a logo design is subjective. Not everyone understands why a design is the way it is and everyone evaluates it differently. But what is objective is the research behind your logo. Using the research, a subjective design can be concretely explained to make sense for anyone out there.
Considerations for Your Belt Logo
Your brand always has an identity that makes it unique and appealing to your customer base. Without this identity, your brand is only as good as its offering.
You must learn what this identity is and how to communicate it. In trying to communicate it, your logo will be the most important instrument. So, make sure that your design aligns with your brand identity and helps take it forward with its characteristics.
But your brand is not the only peg in the war for a great belt logo. Another important peg is the audience that you are aiming to get for your brand. Of course, every person is different, but you can create segments that have largely the same characteristics. You can then choose to target one or more segments and design your logo based on the likes and dislikes of people in these segments. That way, your logo will be appealing to people in these segments.
Another important idea is the trend in the industry. At present, the trend in the industry is flat logos. This is exactly opposite to what the trend was a few years back – 3D logos. So, when you create a logo, it is always better to look at the long-term, but it is also great if you can fit in the trend in the short-term. Without fitting into the trend, you just ruin your own first impression.
Equally important are your competitors. Before you go about making your custom logo, you must bat an eye on the logos of your competitors. What are they doing and how are they doing it? Understanding theselogo designs will be a great help at understanding your own logo and creating something truly unique.
The design itself can simply be outsourced to a professional logo designer. But remember to check their credentials before you outsource your logo design to them.