Let’s admit it, the shoes you wear add character to your entire outfit. When you wear those beautiful brown leather loafers, you know they are adding some real flavour to your outfit that no other accessory could. If you went ahead and messed up this choice of shoes and wore, let’s say your sneakers with a 3 piece suit, you will ruin your entire vibe.
Footwear as a Symbol
That is the power of footwear. And everyone knows how important your shoes are. In fact, subconsciously, the first thing that anyone ever notices about someone is their shoes. So, when our brains are inherently designed to look at your shoes, why not use these very shoes as a logo design?
That way, most people will automatically look at and recognize your brand without you having to push them to do it – as easy as it gets! But in designing a footwear logo is not as easy as it sounds. And it is not a given that people will definitely look at your logo if it is footwear.
Footwear Logo Making
But what are the considerations that you must make before you actually design a footwear logo? Let’s get to it:
- The very first consideration is what your brand requires. You see, every brand has an identity that is unique and attracts people by way of that uniqueness. This identity must be communicated at a glance by way of your logo design. So the first step in designing a footwear logo is to think about what this identity is and what would be the best way to keep with this identity through a footwear logo.
- It is always a good idea to look at the existing logos in a domain and analyze your audience. No two people are the same, but you can generalize based on demographics such as age, gender, geographical region and so on. Some of these demographics will be your core target groups and their habits will dictate how your brand and your logo should look like and perform.
- Use these as your guiding light to help you decide on the colour and the type of logo that you should have on your logo. If you want to attract executives, you will do great by way of using formal shoes. If you want to target college students, high tops and heels would be a great idea to use in your logo.
How to Get it Designed?
If you believe you cannot design a logo yourself, you can get the services of a professional logo designer or a logo website to help you out in creating a real custom logo. They will usually send you plenty of designs to choose from as they work overtime to create a final logo for you. You can what colours you want and how to alter specific designs or get new designs altogether for your brand.
But while choosing designers for your logo keep in mind that you want professionals who have plenty of experience in this domain. With experience, they can guide you better about the choices of your logo and its designs.