Your catalogue can help you market your products distinctly and effectively, thus increasing your sales. You can have your products top of the line. However. If it isn’t well designed, your potential will be limited. It will make assumptions for your clients. So this communication tool must convey the best way and quality for your brand. The key is designing a material which engages customers. Although many have turned to the internet to market their products. The catalogue remains an important marketing strategy. Great catalogue design can generate more sales for your company and help separate you from your competitors.
- Tailor to your Audience
Your material must be relevant to your target audience, answering their needs and wants. Take the time to understand and design the collection appropriately. Uses the right voice tone. Choosing the best images and choosing the right products will make your catalog interesting to the consumer and enjoyable. And will fuel additional sales.
- Engaging Cover Page
Your Catalog cover is what will tempt your customer to open it. Your catalog cover design needs to be enticing and provide your customer with a taste of what is inside. It must be attractive enough to appeal to them but not overpowering so to alienate them. Your cover page should be interacting enough that it illustrate the whole idea of the Catalog just in the Cover page, but it should be carefully design because over content or images could even destroy the chances of a reader to read.
- Clean and Simple Layout
Place products in a way that is easily identifiable to your customer. Make sure products are placed to the right category, mixing them will make trouble to find the desired product to the customer. Cramming products on a page does not showcase or flatter your product. Place products so you’re most profitable or most appealing products are on the top outside corners, with stronger elements, for better results.
- Establish your Unique Brand
Be consistent with your look and feel across all media types, including your catalog. Your catalog needs to be an extension of your brand. Capitalizing on the key components that make your company stand out. Your brand should create an overall feeling of trust. Loyalty and credibility with your customers. Your customers will recognize your catalog when designed in correlation to your store, your website, and other marketing materials.
- Catalog Design Matters
Eye-catching design, smart layouts, appealing images and organization are cornerstones to good catalog design. Add in the fact that different industries usually require different approaches: a big box sporting goods store’s catalog will look very different from a custom watch-maker’s. Consider this before diving in, as one size does not fit all in the world of catalog design. Design is business-type oriented, it should be designed according to the business one is running.
- Size and Format
Give your products the space that they need. When designing your catalog, make sure it is large enough to showcase your all of your products and draws attention to your most important products or services. It shouldn’t be like that you just forcefully put all your products to display, it will give a very bad impression of your catalog. So we have to keep things properly in a much aligned manner without making it messy. Consider the page count, format and how it will make your customers feel.
- Use High Quality Images
Images of your products and services are the focus-point of your catalogue design. Best angled photos will make your products more appealing to the customers and help you to increase sales. Make sure all your images are taken with good lighting, if there is any edits required it must be done but without losing its originality and pictures should be of an adequate resolution for printing. We recommend 300 dpi or above for all images.